Adele smashes Taylor Swift's Bad Blood record view count in just 24 hours with her comeback single Hello

By Kate Thomas And Fehintola Betiku For Mailonline

Published: 10:16 EST, 27 October 2015 | Updated: 12:21 EST, 27 October 2015

Her comeback single Hello racked up 27.7 million views within 24 hours of hitting the web.

The impressive count means Adele has broken Taylor Swift's record for her recent single Bad Blood, which totalled 20.1 million views in the first day it went viral.

The smash success is all the more impressive since Adele dropped her single by surprise last Friday after previewing a short clip from the video during The X Factor UK the previous weekend.

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Record breaker: Adele's new single Hello has become the most watched music video on the net within the first 24 hours of its release, knocking previous record-holder Taylor Swift off the top spot

Record breaker: Adele's new single Hello has become the most watched music video on the net within the first 24 hours of its release, knocking previous record-holder Taylor Swift off the top spot

Now we got problems! Taylor actively promoted her video worldwide on social media, whereas Adele previewed a short clip from the video for UK fans during The X Factor earlier this month

Now we got problems! Taylor actively promoted her video worldwide on social media, whereas Adele previewed a short clip from the video for UK fans during The X Factor earlier this month

Meanwhile, Taylor debuted her track during the 2015 Billboard Music Awards in May after actively teasing her fans for weeks with posters of the famous friends who would be joining her in the clip.

As it stands, Adele's power ballad boasts 90 million views on YouTube after five days, while Taylor's is at almost 600 million after five months.

Hello also looks set to beat 100 million streams on YouTube in its first seven days, which would put it just behind record holders Psy’s Gentleman and Miley Cyrus’s Wrecking Ball. 

The news comes after Adele's first single in three years, taken from her upcoming album 25, rocketed straight to number one in the charts. 

Right back where she belongs! Adele has rocketed straight to number one with her comeback single Hello

Right back where she belongs! Adele has rocketed straight to number one with her comeback single Hello

The nostalgic tune sold 165,00 copies in just three days and according to the Official Charts Company show the single has been downloaded roughly 156,000 times.

The 27-year-old multi-Grammy Award winning is also on course to climb the top of the US charts.

Reports suggest that the mother-of-one's latest release has sold an estimated 450,000 downloads in two days Stateside.

Top of the Pops: The nostalgic ballad sold 165,00 copies in three days and has been downloaded 156,000 times

Top of the Pops: The nostalgic ballad sold 165,00 copies in three days and has been downloaded 156,000 times

Meanwhile, the producer of Hello, Greg Kurstin has admitted that he found it a deep struggle to keep the song a secret.

In an interview with The Associated Press, the 46-year-old, who also co-wrote the hit, said: 'I'm not going to lie - it's not easy to hold that information in for that long.'

He continued: 'You kind of want to shout it out, run around in the streets yelling to random strangers what you've just done.'

'You kind of want to shout it out': Greg Kurstin, who produced the single, admitted that he found it a deep struggle to keep the song a secret for such a long time 

'You kind of want to shout it out': Greg Kurstin, who produced the single, admitted that he found it a deep struggle to keep the song a secret for such a long time 

Released on Friday, after its worldwide premiere on The Radio 1 Breakfast Show with Nick Grimshaw, Hello topped the iTunes singles chart in 102 countries. 

The visuals, which stars Tristan Wilds, for the single also broke the Vevo record for most views in a day with 27.7 million.

Adele's new album, 25, is set to hit stores November 20 and has already claimed the number one spot in 93 countries on pre-order. 

'I’m so bloody excited': Adele announced via Instagram that she'll release her third album, 25, on November 20

'I’m so bloody excited': Adele announced via Instagram that she'll release her third album, 25, on November 20

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