At this time of year, one’s heart goes out to the poor, overstretched Christmas catalogue writer. This year’s most overworked phrase in the catalogues is ‘cutting edge’, even though the phrase ‘cutting edge’ is itself no longer cutting edge. A vase is ‘cutting edge’. A digital radio is ‘cutting edge’. A plain jumper in pale blue is ‘cutting edge’. In fact, the only thing that isn’t cutting edge is a set of kitchen knives: where’s that cutting edge when you need it? ...read
A jumper for Christmas? How cutting edge!
17/11/15 01:06