Why we're right to trust our gut instincts: Scientists discover first decision IS the right one
Go on your gut feeling when setting goals - because more often than not it'll be right, researchers have revealed.
According to a study by Canada's University of Alberta, when it comes to working out where the future lies your unconscious mind is both smarter than you think and can be a great motivator.
Alberta School of Business researcher Sarah Moore and colleagues from Duke and Cornell universities say unconscious feelings about objects in the environment influence the pursuit of long-term goals.
Exploring the mind: A representation of a man's brain
Go with your instinct: Researchers say our first thought is often our best
Their study explores how the unconscious mind responds to objects in relation to an individual's goals - and how the unconscious continues to influence feelings about these objects once the goals are reached, whether or not the outcome has been successful.
'In the past few years, we recognised that some of [Sigmund] Freud's ideas on the unconscious mind were, in fact, correct and that a lot of our decision-making and a lot of our feelings are based on things that we're not really aware of,' said Moore, who is an assistant professor in the Alberta School of Business.
'In our study, we looked at how our unconscious feelings about objects in the environment influence how we pursue goals.'
Moore notes previous studies have shown when it comes to short-term, finite goals, such as responding to basic needs like thirst or hunger, the unconscious will evaluate objects and form preferences based on whether the object will help an individual achieve the goal.
She says in the case of thirst, items such as a water fountain or a bottle of Coke will be seen favourably, while a chocolate bar or KFC sign would not.
Psychoanalyst: Researchers say their study confirms theories about the unconscious mind by Sigmund Freud, pictured
However, she explains that, once the goal is reached, those same objects will be evaluated differently.
'Once your thirst is quenched, you don't evaluate the water fountain positively anymore because you've accomplished the goal,' she said. 'But there are differences when we look at long-term goals.'
Moore's research focused on longer-term goals, such as getting in shape or undertaking educational pursuits.
For both types of goals, she says, the process is similar in that the unconscious identifies and responds to positively to objects and triggers in the environment that support the goal.
However, the unconscious deals differently with these objects during progress towards long-term goals.
Moore says, unlike with short-term finite goals, the unconscious will continue to positively value objects related to the long-term goals even after a level of success has been achieved.
She says this phenomenon points to the indeterminate nature of the goal.
'In some sense, we're never "finished" long-term goals,' said Moore.
'If we successfully finish the small steps toward our long-term goals, it becomes a cycle: we take a small step, we succeed, we feel good about it; therefore, we continue to feel good about the long-term goal.
'This process makes us more likely to take the next small step toward achieving that goal.'
What was surprising for the researchers was how participants in their study reacted to objects after a failure.
While the researchers expected the participants who failed to react negatively or express dislike for objects related to their test goal, Moore and her colleagues found that failure resulted in a neutral view of the objects.
'You don't hate the objects related to the goal because that goal is very important to you in the long run,' said Moore.
'Your unconscious is telling you 'now is not the time to pursue the goal. You just failed, let's leave it alone for a while.
'We're not going to pursue these objects in the environment; we're going to switch to some other goal.'
- Exclusive: Moment jihadi's gun jams when he tries to shoot...
- The moment suicide bomber detonates explosives in Paris raid
- ISIS Threatens to Blow Up White House in new video
- Chinese hostage films Mali crisis inside Radisson Blu hotel
- Shocking audio final moments of St Denis female suspect
- Security forces in Mali help hostages to safety after attack
- Lockheed Martin's hybrid airships get the green light
- Virginia man calls Muslims 'terrorists' at community meeting
- Timothy Madden denies raping and murdering friend's child
- ISIS threatens NYC in new propaganda video
- Video emerges believed to show the Paris attacks mastermind
- Circus Mountain Lion set free after 20 years in chains
- American mother gunned down in Mali massacre: Aid worker is...
- EXCLUSIVE: Extraordinary selfie of terror mastermind's...
- Father of five arrested in kidnap and murder of girl, 7, who...
- 'The White House will turn black with our fire, Allah...
- BREAKING NEWS: 'Cowgirl' cousin did NOT blow herself up......
- Young man forced to post a photo of his passport on Facebook...
- Dramatic video captures moment suicide bomber blew himself...
- 'It was heartbreaking to hear what had happened': Wife of...
- Trump in retreat over Muslim database as he says he didn’t...
- College student apologizes for criticizing Black Lives...
- Kate and Wills looking forward to first Christmas as family...
- The puppy who will grow up to be France's next Diesel:...