Qantas to make app offering Frequent Flyer points for exercise

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Qantas has unveiled a wellness app as part of its Qantas Assure insurance
The app can be used for members to turn into frequent flyer points
The points can be collected for the number of steps taken in a day
Members will be able to choose from variety or daily and weekly targets

By Jennifer Russell For Daily Mail Australia

Published: 01:18 EST, 23 November 2015 | Updated: 01:33 EST, 23 November 2015

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Qantas has unveiled a unique way to offer frequent flyer points to its best customers - but it involves you leading a more active lifestyle.

The company will offer 11 million frequent members, who purchase a Qantas Assure insurance policy, the option to download a wellness app that logs the number of steps taken in a day and turns them into Qantas points.

The points can then be used with over 400 partners for flights, shopping or health insurance.

Members will be able to choose from a variety of daily or weekly targets depending on their lifestyles, with the number of points earned increasing with the size of the target.

Qantas has unveiled a unique way to offer frequent flyer points to its best customers - but it involves passengers leading a more active lifestyle

The idea came from customers telling the business they wanted to be rewarded for leading a more active lifestyle

The company will offer 11 million frequent members who purchase a Qantas Assure insurance policy the option to download a wellness app that logs the number of steps taken in a day and turns them into Qantas points

Qantas are still to finalise the details of the app, which is set for launch in early 2016.

The idea came from customers telling the business they wanted to be rewarded for leading a more active lifestyle, Lesley Grant, CEO of Qantas Loyalty said.

'They also want to feel more engaged in the health insurance experience rather than just paying their monthly premium or making a claim,' she added.

'We believe Qantas Assure will create a very different relationship between customers and their health insurance. It's deliberately different and we think it's very exciting.

'When members combine the Qantas points they can earn from literally walking around the block with all the other ways to earn, it becomes a very powerful proposition.'

The scheme will be rolled out next year in partnership with nib who will provide its health insurance, risk assessment and underwriting capability while Qantas Loyalty provides its marketing, data and customer retention expertise

Members will be able to choose from a variety of daily or weekly targets depending on their lifestyles, with the number of points earned increasing with the size of the target

The scheme will be rolled out next year in partnership with Nib Health Insurance who will provide the policy while Qantas Loyalty provides its marketing, data and customer retention expertise.

Qantas Assure is targeting a 2-3 per cent share of the Australian private health insurance market on a revenue basis in its first five years.

Nib's Managing Director, Mark Fitzgibbon, said the partnership with Qantas is one of the most innovative partnerships ever offered in the Australian private health insurance market.

'As a health insurer we are obviously strong believers in encouraging our customers to be fit and active.

'Qantas Assure's ability to meaningfully reward customers for leading a more active lifestyle not only strengthens the relationship Qantas has with its members, but has the potential to improve their health and wellbeing and with that lower health care costs,' said Mr Fitzgibbon.