Is your face the key to your fortune? From a square head to a Roman nose, facial features of entrepreneurs have been morphed to reveal the 'look of success'

Alan Sugar and Donald Trump could possibly pick the winner of this year's The Apprentice simply by looking at the contestants' faces.

A new study has revealed that the most common facial characteristics shared by successful entrepreneurs range from the 'cost-conscious' Roman nose in males to the 'tenacious' female chin.

An expert picked out the features based on analysis of 20 leading British business moguls and constructed the faces of the 'ideal' male and female entrepreneur from this analysis.

An expert picked out the most common facial features of successful entrepreneurs based on analysis of 20 leading British business moguls and constructed the face of the 'ideal' male and female entrepreneur (pictured) from the information

The study was commissioned by the Institute of Chartered Accountants in England and Wales (ICAEW) and involved author Naomi Tickle, based in California.

Ms Tickle examined the faces of the top ten public-facing men and the top ten public-facing women from a Management Today listing of Britain's Top 100 Entrepreneurs 2015.

They included Nitin Passi of fashion brand Missguided and property typcoon Tony Pidgeley of Berkeley Group, as well as Denise Coates of betting company Bet365 and fashion businesswoman Dame Vivienne Westwood.

From these faces, composite faces were created, showing the entrepreneurial male and female 'Face of Success' in Britain today.

She said male entrepreneurs with a square chin, like Steve Jobs (left) don't give up easily, while those with sloped back foreheads, like Alan Sugar (right) for example, are good at thinking on their feet

The most important facial features of a male entrepreneur include a Roman nose, associated with cost consciousness, a bulbous forehead, indicating creativity and inverted V eyebrows, which are said to signify the ability to bring concepts together. The composite image showing the 'ideal' male entrepreneur's face is shown

A Roman nose is one that dips at the top to give the impression that the nose is bent or sloped and is seen on people such as Tom Cruise (pictured)

She noted the most important facial features of a male entrepreneur include a Roman nose, associated with cost consciousness, a bulbous forehead, indicating creativity and 'inverted V' eyebrows, which are said to signify the ability to bring concepts together.

A Roman nose is one that dips at the top to give the impression that the nose is bent or sloped and is seen on people such as Tom Cruise.  

Wide-set eyes were found to be linked to good multitasking and low set eyebrows with friendliness.

The top facial feature of female entrepreneurs is a square head, which shows a woman likes to start new projects, according to the research.

The second characteristic - a flat forehead - indicates a love of new information, while eyebrows that flick upwards show a woman loves being the centre of attention.

High cheekbones and a protruding chin, showing tenacity, are also desirable features found in the faces of entrepreneurs, the study claimed.

Stephen Ibbotson, director of business at ICAEW, said: 'It's surprising how many common characteristics the UK's most successful entrepreneurs share, both in the way that they look, but also in their personalities.

Successful female entrepreneurs tend to have 'bulbous' noses like Karren Brady (pictured left), suggesting they are curious about what's going on in the world and high cheekbones like Hilary Devey (pictured right) which suggest they love to explore new ideas

Co-founder of Snapchat, Evan Spiegel (pictured left) and Baroness Michelle Mone (right), who founded lingerie company Ultimo, both have relatively flat foreheads, suggesting a love for new information. Ms Mone also has a protruding chin, meaning she is tenacious

'Although this is a light-hearted look at entrepreneurialism in Britain, it's interesting to dissect the commonalities to unpick part of the puzzle as to what makes a truly successful entrepreneur.'

MsTickle believes that based on entrepreneurial facial characteristics alone, The UK Apprentice outsider Gary Poulton is the most likely candidate to win this year's series.

She said: 'Gary's square head is typical of many successful business men and women. They are the seed planters constantly creating and developing new projects.' 

Naomi Tickle, who analysed the entrepreneurs, believes that, based on entrepreneurial facial characteristics alone, The UK Apprentice outsider Gary Poulton (pictured) is the most likely candidate to win this year's series. He has a square chin and Roman nose

ROBOTS ARE BETTER AT HIRING WORKERS THAN HUMANS 

Bosses such as The Apprentice's Lord Sugar and Donald Trump may like to think they have a gift for picking hard-working and enthusiastic employees.

But a new study shows computers do a significantly better job at selecting workers who will stay the course.

In tests, employees selected by a recruitment algorithm stayed in the job 15 per cent longer than those picked by human recruiters and managers.

The results suggest firms could improve worker quality by limiting the discretion of managers.

Workers remained in a role 15 per cent longer when a computer algorithm was used to judge whether they should get the job, rather than a human manager (illustrated in this stock image)

The study, by the National Bureau of Economic Research in Cambridge, Massachusetts, looked at the employment records of 300,000 low-skill workers in the service sector, across 15 companies, Quartz reported.

The jobs had low retention rates with the average employee staying for just 99 days.

However, they remained in a role 15 per cent longer when a computer algorithm was used to judge whether they should get the job.

The study said: 'Our results suggest that firms can improve worker quality by limiting managerial discretion.

'This is because, when faced with similar applicant pools, managers who exercise more discretion (as measured by their likelihood of overruling job test recommendations) systematically end up with worse hires.'

Around 94,000 employees of the 15 firms completed an online questionnaire about their technical and cognitive skills, as well as their personality and suitability of the job.

An algorithm then rated each 'applicant' as being either high potential, medium potential or low potential.

The experts found that the computer was better than a human manager at picking workers who would stay in their roles for longer.

In particular, the study found that employees rated to have 'high potential' by the computer stayed 12 days longer in their role than those rated to have 'medium potential'.