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Is social media the new customer service center?Seventy four percent of Americans used social media in 2014, according to Pew Research. Many of them are interacting with family and friends but they interact with businesses as well. You are probably already using social media sites in your...
Once popular traffic building techniques are now deadFace it. It is hard for an entrepreneur to keep up with the latest traffic-building tactics. They change frequently and the hot technique today will be gone tomorrow. Because it is so hard to stay current on the latest trends, many business owners...
How to measure the effectiveness of your content marketingDo you know if your content marketing efforts are working? And how well are they working? Is there one form of content that elicits a better response from your readers? In order to answer these questions, you need a system to measure the results...
Cloudswave helps businesses select the right app for their needsEntrepreneurs are often overwhelmed by the sheer number of choices of business software, programs, apps and systems that are available on the web today. Even if you are a techie, it can be overwhelming with each application claiming that they are...
Police in Abingdon, Virginia, set up a safe zone for online auction deliveryThe police department in the small town of Abingdon, Virginia, has joined departments in larger cities around the country in seeking to minimize crime associated with online selling. In the past, people selling items on Craigslist or other online...
7 keys to create content that connects with your audienceIn order for your content to resonate with readers, it needs to be relevant to them. By "readers", we mean consumers of all types of content. They actually could be watching videos, looking at visual content, or consuming any other kind...
Why you should be creating compelling content“You need to create ridiculously good content – content that is useful, enjoyable and inspired.“ ~ Ann Handley, Chief Content Officer, MarketingProfsThink about all of the content creators you follow. Two of my favorites are...
Don’t Kill Your Credibility with Poor Email MarketingYour reputation on the internet is crucial to success. You have worked hard to establish your self as a thought leader in your niche. Make sure you are maintaining your position as an expert in all your public content. Watch out for these ten...
The fundamentals of search engine optimizationIn recent years SEO (Search Engine Optimization) has gone through many turbulent changes. The implementation of social metrics is just one of many. It is pretty obvious that SEO ranking factors don’t stay stagnant and it can all be...
Building your reputation as a thought leader by presenting a professional person“Thought leadersare the informed opinion leadersand the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their...
How to manage your social media networks in less timeThe easy access and availability of social media networks allows entrepreneurs to build highly successful businesses with little or no marketing budget. On the flip side it can be a giant road block to success if you get stuck in the traffic jam...
5 Helpful Wordpress SEO Plugins for Effective Reputation ManagementEffective reputation management is more than damage control; it also includes making sure what is posted online is reputable and positive from concept to publishing. A large part of managing an internet presence is tracking and monitoring data and...
Use infographics to extend your reach and establish credibilityIf you need a way to drive traffic to your website, increase your social media marketing returns and establish yourself as a credible thought leader in your niche, infographics could be your answer. An infographic is a visual reputation of data,...
Why content Is still kingMost entrepreneurs have heard the phrase, “Content Is King.” What you may not know is the phrase was being thrown around long before the internet was invented among people in print media. However it has now been claimed by the world...
Tips to increase Instagram engagement for your small businessIf you’re a small business you should be utilizing Instagram and include it in your social media marketing strategy. Instagram marketing for small businesses allows you to connect to customers and potential customers who are using this...
