Kendall Jenner lands ANOTHER top fashion campaign as she joins pals Cara Delevingne and Kate Moss at high street giant Mango

  • Kendall, 20, smoulders in the moody black and white shots
  • The reality TV star-turned-supermodel is the face of Tribal Spirit trend
  • Kendall, who is highly in demand, said: 'I am delighted to have been chosen'
  • See the latest Kendall Jenner updates at www.dailymail.co.uk/kendall 

Last year saw Kendall Jenner cement herself as the globe's most in demand supermodel, but 2016 looks set to be even more successful for the star.

Kendall, 20, is kicking off the year by lending her good looks to Mango's latest campaign - and smoulders in the moody black and white shots.

The reality TV star-turned-supermodel is the face of Tribal Spirit, the first of four trends to be showcased in advertising campaigns this spring/summer 2016. 

Kendall Jenner, 20, is kicking off the year by lending her good looks to Mango's latest campaign. The brand already counts Cara Delevingne and Kate Moss among its ambassadors 

Kendall Jenner, 20, is kicking off the year by lending her good looks to Mango's latest campaign. The brand already counts Cara Delevingne and Kate Moss among its ambassadors 

Speaking about her latest coup, Kendall said: 'I am delighted to have been chosen to present the Tribal Spirit part of the collection. I love wearing the designs, fabrics and shapes - they really speak of the allure of nature which I know this collection was inspired by. 

'The shots we created on set reflect the natural undertones of the collection while showing really beautiful, striking pieces.

'It was a great shoot and working with the entire Mango team was an amazing experience!'.

Speaking about their latest recruit, a spokesperson for Mango told WWD: 'We thought that she was the best model to embody this trend.

'And obviously the upside with that is that, as a model, she’s very professional, she works fantastically. As a celebrity she has huge repercussions in the market and among her followers.' 

Kendall, seen out and about this week with best pal Hailey Baldwin, has had a stellar 12 months, starring on the top catwalks of the fashion world for brands such as Chanel, Bottega Veneta, Fendi and Givenchy

Kendall, seen out and about this week with best pal Hailey Baldwin, has had a stellar 12 months, starring on the top catwalks of the fashion world for brands such as Chanel, Bottega Veneta, Fendi and Givenchy

Kendall's dreams came true when she landed a coveted role in the Victoria's Secret Show - and was hailed a supermodel by fashion bible Vogue

Kendall's dreams came true when she landed a coveted role in the Victoria's Secret Show - and was hailed a supermodel by fashion bible Vogue

A regular on the top catwalks of the fashion world, Kendall has modelled for top brands including Chanel, Bottega Veneta, Fendi and Givenchy, among many others. 

In late 2015, she was named the most influential girl in the world, alongside her sister, Kylie, by Time magazine. 

And Kendall's coups were rewarded at the end of last year when fashion bible Vogue.com officially hailed her and best pal Gigi Hadid supermodels.

The website featured an entire article - entitled We Overuse the Term Supermodel, but Kendall Jenner and Gigi Hadid Really Are Worthy of the Title - to prove it.

Following in the footsteps of 90s supermodels Naomi Campbell, Linda Evangelista, Christy Turlington, Kate Moss, and Cindy Crawford, the social media savvy duo are the next generation of supermodels.

Vogue pointed to their countless high fashion campaigns, strong social media presence, beauty endorsements and runway history as evidence.

'What truly makes Kendall and Gigi super material is the interest they generate off-duty,' writes Janelle Okwodu.

'Bombshells next door, they are even better known for their selfie skills than for their work with the pros. Within the industry, the pair have garnered criticism and praise in equal measure.'

Vogue.com featured an entire article - entitled We Overuse the Term Supermodel, but Kendall Jenner and Gigi Hadid Really Are Worthy of the Title - to prove the duo's worth

Vogue.com featured an entire article - entitled We Overuse the Term Supermodel, but Kendall Jenner and Gigi Hadid Really Are Worthy of the Title - to prove the duo's worth

The rising stars made their grand debut for Victoria's Secret alongside long-established Angels Adriana Lima, Candice Swanepoel and Lily Aldridge.

Strutting down the runway oozing confidence, the duo looked right at home among some of the world's most beautiful women - and it seems their dreams of becoming the globe's most in-demand supermodels have finally come to fruition.

Kendall has certainly seen her star sky-rocket in the past year. She started out on the E! show that propelled her family to global fame as the shyest sibling - avid fans will remember when she was too nervous to interview people on the street for her Teen Vogue column.

But fast-forward a few years and she's the coolest Kardashian/Jenner export.

It has been her lifelong dream to break away from the show that propelled her to fame and cement her name as a model - and now Kendall is making her fantasy a reality. 

 

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