'Come back to earth love': CBB viewers brand Gemma Collins 'rude' as she criticises hairstylist during blow dry session
She has rubbed her housemates up the wrong way for her divaish antics.
But on Sunday evening it seems Gemma Collins' demanding ways became too much for Celebrity Big Brother viewers as they took to Twitter to air their frustrations.
Many labelled the 34-year-old as 'rude' and 'selfish' after she was gifted a professional blow dry at the expense of fellow contestants only to complain throughout the treatment.
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'Do you know what to do?': Gemma Collins was branded as 'rude' by Celebrity Big Brother viewers after she critiqued a professional hairstylist during blow dry session in Sunday's episode
Tonight's episode began with Gemma discovering that she would receive a much sought after blow dry as part of her reward for winning immunity.
But with it being Big Brother, there was of course a catch - in order for Collins' pamper session to go ahead her housemates would lose out on hot water and the use of hair appliances for the day.
Breaking down into tears, the Essex entrepreneur explained: 'I know the right thing to do would be to not have this blow dry.
'But you know the situation with me hair; it's something that really means a lot to me.'
'Come back to earth love': Unimpressed viewers flocked to Twitter to complain about Collins' behaviour
'So rude to the stylist and about him too after': Many fans were upset about how Gemma spoke to the stylist
'A crap housemate and so selfish': Collins' treatment came at the expense of her housemates
With the other celebrities giving the green light, Gemma accepted the prize and headed to the salon.
However once in the hairdresser's chair, Collins failed to sit quietly and instead critiqued the stylist's every decision, even to go as far as to complain her hair wasn't up to par.
Then when the reality star returned to the house, she moaned about the blow dry not being the standard she's used to.
Unimpressed, viewers flocked to social media to share their disgust and sympathise with the stylist.
'What a diva': Viewers accused Gemma of belittling the hairdresser as he got to work on her tresses
Accused of belittling the hairdresser as he got to work on her tresses, fans of the Channel 5 show ranted that the ex TOWIE star was extremely ungrateful.
One person tweeted: '#CBB can't not stand Gemma Collins! She's self centred, self obsessed diva! Gets a blow dry an still fkn complaining, come back 2 earth luv' (sic).
While another wrote: 'Are you kidding me a damn blow dry! And so rude to the stylist and about him too after. A crap housemate and so selfish!'
'#gemmacollins has the nerve to blame the hairdresser for a crap blow dry, take a look at what he's working with first', read another comment.
Before: Earlier in the episode, Gemma burst into tears after learning she had been awarded a blow dry
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