Slow cyclist from the 'This Girl Can' ad that urged real women to exercise returns for Sport Relief campaign for 'slow fundraising' instead of 'no fundraising'

This Girl Can is back to with a huffing and puffing cyclist raising pennies in a collaboration with Sport Relief.

Grace Monksfield Hamming, 23, a graduate from London, is seen slowly but surely cycling up a hill with the slogan: 'Slow fundraising beats no fundraising.'

The online campaign launching today comes on the back off adverts featuring cheeky slogans like 'sweating like a pig, feeling like a fox' alongside real women working out for the This Girl Can campaign.

This Girl Can has teamed up with Sport Relief for a bold new video showing a woman huffing and puffing on her bike - very slowly

Grace Monksfield Hamming, a graduate from London, is seen slowly but surely cycling up a hill with the slogan: 'Slow fundraising beats no fundraising'

The 14-second clip starts with a scenic park and a ticking number of the money raised, starting with £10.41 but huffing and puffing is heard above the whir of the bike's wheels.

The cash keeps on growing slowly by pennies and it's up to £10.44 when we see Grace's head.

Grace is still going strong as she slowly rides up the hill in a purple hoodie and black helmet, reaching £10.47.

The new slogan for the campaign, created by Sport England, then flashes on screen which reads 'Slow fundraising beats no fundraising.'

Grace said: 'It's brilliant to be involved with This Girl Can again because it's doing such a great job of helping women and girls feel more comfortable exercising.

The 14-second clip starts with a scenic park and a ticking number of the money raised, before the viewer even sees Grace on the hill

The cash keeps on growing slowly by pennies and Grace's head pops up at £10.44 with her slowly cycling up the hill wearing a black helmet

'I love the fact that they're working with Sport Relief. There's loads of things you can do to raise money and most importantly, it absolutely doesn't matter what you do or how you do it. 

'Slow fundraising definitely beats no fundraising.

'I want to do my bit for Sport Relief, so I'm going to swim 100 lengths on my local pool to raise money. Wish me luck! I really hope loads of other women get involved too.'

Grace originally appeared in the campaign with the mantra ‘I’m slow but I’m lapping everyone on the couch' and was seen cycling along a path.

The campaign launched last January and has increased the number of women taking part in sport dramatically.

Sport England chief executive Jennie Price told FEMAIL when the campaign launched in January last year 'we expected negative reaction but it was so positive.' 

Grace said: 'There's loads of things you can do to raise money and most importantly, it absolutely doesn't matter what you do or how you do it'

Grace originally appeared in the campaign with the mantra ‘I’m slow but I’m lapping everyone on the couch' and was seen cycling along a path

The online campaign launching today comes on the back off adverts featuring cheeky slogans like 'sweating like a pig, feeling like a fox' alongside real women working out for the This Girl Can campaign

Jennie PRice, CEO of Sport England, said the campaign had worked because 'it showed real women, not actors or models' and featured fun slogans

The cheeky slogans included a woman playing football with the tagline: 'I kick balls. Deal with it.'

Jennie said: 'The This Girl Can campaign is the first of its kind to feature women of all shapes, sizes and sporting abilities that sweat and jiggle as they exercise.

'It showed real women, not actors or models.' 

An independent survey on the anniversary of the tongue-in-cheek campaign found that 2.8 million of 14 to 40 year old women familiar with the ads say they’ve done some or more activity as a result, 1.6 million of those said they’d actually started exercising.

Jennie said the findings were 'really exciting and encouraging.'

Jennie said: 'A woman wrote on the Facebook page, "I haven't been swimming in 25 years and This Girl Can has got me back into the pool."

Comedienne Jo Brand, 58, is currently in the middle of a 150-mile 'Hell Of A Walk' going from Hull to Liverpool, taking 50,000 steps a day for seven days on a coast-to-coast trail as part of the Sport Relief campaign

'That's a huge statement.'

The campaign will run until Sport Relief takes place over the weekend of March 18.

Comedienne Jo Brand, 58, is currently in the middle of a 150-mile 'Hell Of A Walk' going from Hull to Liverpool, taking 50,000 steps a day for seven days on a coast-to-coast trail that is not for the weak of knee, hip or mind.

Jo's challenge will end on Thursday and she previously said: 'My body is a temple …it's big and it doesn't move! 

'The realisation is gradually dawning that I have to walk a very, very, very long way, with many days back-to- back using only my poor little legs to carry me – and that's a gruesome thought.'

Jennie was thrilled to have Jo on board because she wasn't 'starting as an athlete, like the vast majority of women.'