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Will Smith cuts a suave figure as he promotes sports drama Concussion in Madrid amid Oscars race row

Published: 18:36 EST, 27 January 2016 | Updated: 20:54 EST, 27 January 2016

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Fans were outraged that he was snubbed in the Best Actor category when the Academy Award nominations were announced earlier this month.

But Will Smith continued to tirelessly promote his new film Concussion, looking suave as ever at the photocall held at the Villamagna Hotel in Madrid, Spain on Wednesday, before heading on to the film premiere in the city centre.

The 47-year-old actor put on an animated display as he worked his magic on the red carpet, playing up to the cameras as he made his grand entrance.

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Cheerful as ever: Will Smith was on fine form as he attended the Concussion photocall at the Villamagna Hotel in Madrid, Spain on Wednesday

Dapper display: The 47-year-old actor later emerged in a smart grey suit to attended the premiere at the Callao cinema

Will kept his look casual in a black of black skinny jeans and a fitted polo shirt with teal stitch detailing on the collar and a blue band around the waist for the photocall earlier in the day.

The star was his usual goofy self, flashing a peace sign and striking a series of humourous poses alongside the sports drama's poster.

He later re-emerged looking slick and sophisticated in a grey suit with a stripy tie for the premiere, where he was faced with a sea of fans gathering outside the Callao cinema in the hopes of meeting him.

Concussion, written and directed by Peter Landesman, tells the true story of Dr Bennet Omalu, who came across a brain disorder affecting American football.

See Will Smith updates as he promotes sports drama Concussion in Madrid

Take a bow! The Hitch favourite goofed around for the cameras, putting on an animated display as he made his grand entrance at the photocall

Thumbs up: In spite of his Oscars snub, Will has been tirelessly promoting the sports drama

Who's this guy? The Fresh Prince joker was clowning around with the film poster on the red carpet

Will was inspired by the forensic pathologist's account of fighting against the National Football League to suppress his research about brain damage suffered by players.

'When I met Bennet and went through the science, I was terrified, as a parent,” Smith told The National.

'My son played football for four years and I had no idea this was an issue.”

'I wanted to be a part of it just to deliver information to parents and to players because if I didn’t know, I felt a lot of other people didn’t know.'

The Thinker: Will spent the day in Madrid promoting the drama and was certainly not short of poses

True story: Concussion recounts the discoveries of Dr Bennet Omalu, who researched brain damage suffered by American football players

Taking a stand: The National Football League attempted to suppress his study, but Omalu was undeterred

Will's outing comes after The Fresh Prince Of Bel-Air star spoke out in support of the Oscars boycott over its all-white line-up of acting nominees.

Smith, who many expected to pick up a lead actor nomination for his role in Concussion, told Good Morning America (GMA) he wants to be part of the solution, not the problem.

He said he is standing firmly by his wife, actress Jada Pinkett Smith, who posted a video on Facebook announcing her Oscars boycott earlier in the week.

Boycott: Will recently spoke out in support of the Oscars boycott over its all-white line-up of acting nominees

Missing out: Fans were outraged that he was snubbed in the Best Actor category when the Academy Award nominations were revealed earlier this month

Standing by her: Will, pictured at the 2016 Golden Globes, said he wholeheartedly agreed with his wife Jade Pinkett Smith's comments a nnouncing her Oscars boycott

The actor told GMA he felt he had to 'protect and fight for ideals that make our country and make our Hollywood community great, so when I look at the series of nominations of the Academy, it's not reflecting that beauty.'

Smith acknowledged his two Oscar nominations in 2001 and 2006, but said he thought it was interesting that on both occasions he 'never lost to a white person'.

He said: 'When I see this list and series of nominations that come out, everybody is fantastic and t hat's the complexity of this issue, everyone is very beautiful and deserving and it's fantastic, but it feels like it's going in the wrong direction.'

Director Steve McQueen and actress Lupita Nyong'o are among the other names who have called for more diversity from the Academy.