Blooming gorgeous! Sophia Loren, 81, takes centre stage as she stars in Dolce & Gabbana's rose-inspired perfume campaign

She was the ultimate femme fatale - and now Sophia Loren has flexed her sex appeal in a new campaign for Italian designers, Dolce & Gabbana.

The 81-year-old actress, famous for her sizzling love affair with Cary Grant, looks blooming gorgeous as the glamorous matriarch in the brand's rose-inspired perfume campaign.   

The age-defying red-head plays a mother who, along with her five sons, has the task of restoring a crumbling Sicilian estate.

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Sophia Loren, above, has teamed up with the ultimate Italian designers, Dolce and Gabbana, to promote their newest red rose-inspired fragrance Dolce Rosa Excelsa - launching on February 1

Romance blossoms at the party, where Sophia's son, right, woos a beautiful attendee, named Rosa (not by coincidence), who is played by model Kate King, left, with a red rose

Rolling up her sleeves, Sophia gets the work started, overseeing the project as her sons tear down walls, reveal frescos, hoist beams up to the roof and prune the overgrown garden.

Once the house is finished the family throws a party and Sophia's sons hose each other down in their underwear. 

Romance blossoms at the party, where Sophia's son woos a beautiful attendee, named Rosa (not by coincidence) with a red rose, fresh with dew. The two women cement their bond when Rosa presents the same red Carmine rose to her new suitor's mother. 

The film brings together three stars of Italian cinema, including director Giuseppe Tornatore, who has won the Academy Award for Best Foreign Language Film. 

Sophia Loren smoulders in the new fragrance campaign video as she's flanked by fellow models 

The 81-year-old actress, know for her blistering sex appeal and the affair that ended Carey Grant's third and longest marriage, stars in the film dreamed up by the designer duo as the archetypal Italian matriarch

Sophia Loren's character, along with her five sons, restores a crumbling Sicilian estate. She gets the work started, overseeing the project as her sons tear down walls, reveal frescos and hoist beams up to the roof

The mother cheers on her sons as they knock down walls in the crumbling house to refresh its interior

The film brings together three stars of Italian cinema, the classic screen siren, director Giuseppe Tornatore, who has won the Academy Award for Best Foreign Language Film and Tarantino composer Ennio Morricone

Once the house is finished the family throws a party and the sons hose each other down on the porch

Alongside them is composer Ennio Morricone who created scores for Quentin Tarantino's Inglourious Basterds and Django Unchained, among other notable films. 

The dream-like clip, which was released in three parts, celebrates the launch of Dolce Rosa Excelsa, Dolce & Gabbana Beauty's latest olfactory creation. 

The film relies heavily on symbolism to deliver the Dolce & Gabbana message of timelessness and elegance.

The designers said: 'It was an honour to work with these three masters of Italian cinema who bring our creative vision to life. Sophia Loren embodies Italian beauty across the world. 

'We love Giuseppe's sensibility, his perception of Sicily is the same as ours, so working with him feels very natural. 

Sophia Loren prepares herself for her party by dressing up in sultry black lace and applying pink lipstick

The designers said: 'It was an honour to work with these three masters of Italian cinema who bring our creative vision to life. Sophia Loren embodies Italian beauty across the world. We love Giuseppe's sensibility'

The two women cement their bond when Rosa presents the same red Carmine rose to her new suitor's mother

The iconic rose, perhaps the most traditionally romantic flower, is a a recurrent motif seen throughout Domenico Dolce and Stefano Gabbana's runway collections and the inspiration for the new scent

'Ennio Morricone's music has always been a part of our culture, so it gives the story a celebratory, Italian feel.' 

The short film marks the fifth collaboration and ongoing relationship between the Domenico Dolce and Stefano Gabbana and Giuseppe Tornatore.

The iconic rose, perhaps the most traditionally romantic flower, is a a recurrent motif seen throughout Domenico Dolce and Stefano Gabbana's runway collections and the inspiration for the new scent. 

According to the brand: 'The innocence of youth and the wisdom of everlasting values are echoed in the meeting between Kate and Sophia, which brings the film to a close. Transcending generations, it is a timeless encounter.' 

According to the brand: 'The innocence of youth and the wisdom of everlasting values are echoed in the meeting between Kate and Sophia, which brings the film to a close. Transcending generations, it is a timeless encounter'

The campaign oozes the high-end glamour the Italian fashion and beauty brand are best known for 

All eyes are on Sophia as she appears captivated by a red rose during one scene of the campaign shoot 

The fragrance itself aims to capture the essence fresh roses in full bloom and adds to Dolce's signature mild and feminine white amaryllis a new rose heart.

The opening notes of Neroli leaves and Papaya flower, blend with a white water lily and white daffodil bouquet.

Two notes of rose are used to make up the heart of fragrance. The sweetly-scented African dog rose premieres in this fragrance and is combined with the Turkish rose absolute, an extensively used oil in the creation of perfumes.

The brand claims the pairing 'unveils a sensual and elegant character.'

The floral heart of this scent is balanced by the warm, musky base notes with the accents of cashmeran and sandalwood.

Sophia is seen during filming of the new Dolce & Gabbana perfume campaign