Willem Dafoe models for FRAME Denim after Snickers Super Bowl ad

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The actor stars in a new campaign for FRAME Denim
FRAME's founders say they have always admired the Oscar nominee both 'professionally and stylistically'
Willem takes over from Matt Dillon, who starred in the brand's Fall 2015 men's ad

Published: 20:21 EST, 8 February 2016 | Updated: 20:31 EST, 8 February 2016

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Actor Willem Dafoe is carving out a name for himself as an unlikely Hollywood sex symbol at the ripe old age of 60, after being chosen as the latest face of FRAME Denim's menswear line.

The on-screen star poses in a new series of ads for the brand, photographed by Maciek Kobielski in an apartment on New York's Upper West Side, in which he is captured in a series of nonchalant positions - eating a melon, sitting atop a cluttered kitchen counter and twirling a globe while barefoot, among other mundane activities.

'We were incredibly excited and honored to collaborate with actor and cultural icon Willem Dafoe,' said FRAME Denim founders Jens Grede and Erik Torstensson in a press release. 'Willem is a man who is someone we have always admired both professionally and stylistically.'

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Style star: Actor Willem Dafoe, 60, stars in FRAME Denim's Spring 2016 campaign

Second act: Willem follows actor Matt Dillon, who starred in the fall campaign, in the brand's series of men who 'define the Frame man'

Screen icon: FRAME Denim founders Jens Grede and Erik Torstensson call Willem 'one of Hollywood's more provocative and engaging actors'

The Oscar nominee, who last appeared alongside Keanu Reeves in the 2014 action flick John Wick, has several new films in the pipeline including the highly-anticipated animated film Finding Dory, where he'll reprise his role as an aloof Moorish idol fish.

Willem, who Jens and Erik call 'one of Hollywood's more provocative and engaging actors', takes the reigns from actor Matt Dillon who starred in the brand's first-ever menswear ad campaign last fall.

Male brand ambassadors include Kanye West, Paul McCartney, Jamie Dornan and Vinoodh Matadin.

According to the press release, the brand sets out to feature 'seminal celebrities; those with inimitable character and unconventional diversity' in its menswear campaigns.

Conversely, leggy model Lara Stone fronts the celeb-favored brand's Spring 2016 women's campaign.

Willem's new campaign is markedly more chic than his last ad project - in which he appeared dressed as Hollywood icon Marilyn Monroe.

Acting out: Willem is set to star in a string of new movies, including the highly-anticipated animated sequel Finding Dory

Brand news: FRAME Denim has also announced plans to open its first two brick-and-mortar locations this spring in Los Angeles and New York

Strike a pose: The actor has replaced fellow screen star Matt Dillon as the face of the denim brand

Hot property: Just last week, Willem starred in Snickers' Super Bowl ad, for which he recreated Marilyn Monroe's iconic skirt lift from 1955 hit The Seven Year Itch

Wearing the actress' iconic white dress, and a pair of big pear earrings, Willem took center stage in chocolate bar Snickers' Super Bowl ad, which even saw him show off his tighty whities while standing above a subway grate, his white dress billowing above his head.

Far from embracing the potentially-racy moment like Marilyn did in 1955 screen hit The Seven Year Itch, Willem is less than impressed with the incident.

'This is a disaster!' he roars in the hilarious video. 'Who's the genius who puts a girl in heels on a subway grate?'

Willem's Snickers ad saw him following in the footsteps of screen legends Betty White, Joan Collins and Godzilla who have all starred in the ads, while Steve Buscemi and Danny Trejo became Jan and Marsha Brady for the most recent one.