'I don't know what that means!' Jay Z reveals he's clueless about Snapchat as Usher films him and Beyonce for 10-second video app
He's one of the most successful hip hop artists and entrepreneurs in the world but he still doesn't quite 'get' social media.
Jay Z was taken off guard by pal Usher during the Super Bowl on Sunday, UsWeekly reported, when the former coach on The Voice decided to do a Snapchat video of himself, Beyonce and the music mogul.
The 47-year-old boss of Tidal and founder of Roc Nation stared at the camera phone looking puzzled as it recorded.
What's happening? Jay Z looked puzzled as pal Usher whipped out his smart phone and started recording video of himself with the music mogul and Beyonce during the Super Bowl
Doing it for the app: Usher is seen on the short clip turning to Jay Z and explaining he's doing a Snapchat video as Beyonce just keeps right on smiling at the camera
Clueless: The Tidal boss adjusted his beanie and told Usher he didn't understand what he was talking out when he mentioned Snapchat, an app that allows users to post 10-second videos
When Usher explained he was filming a Snapchat video,Jay Z responded: 'I don't even know what that means.'
He then shrugged and adjusted his beanie.
His superstar wife, who rocked the half time show at Levi's Stadium in San Francisco, posed with a big smile on her face but didn't move, as though she was having her photo taken rather than being captured on video.
Head warmer: The hip hop artist and entrepreneur was clearly attached to the black knitted cap as he wore it Saturday night at a NBA game in Oakland with his superstar wife
It's a look: He didn't take it off for super Bowl Sunday either. He was seen leaving the Levi 's Stadium with Beyonce with the beanie still firmly in place
Jay Z and Beyonce spent the weekend in a multi-million home in the exclusive Los Altos Hills neighborhood with their daughter blue Ivy.
It was from there that Queen Bey announced the release of her surprise single Formation which she then debuted during her Super Bowl performance with Bruno Mars and Coldplay.
She also announced she'll be going out on the road again with the Formation World Tour.
On top: Beyonce had a super weekend, dominating the half time show, releasing a surprise single and announcing her Formation World Tour
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