Holly Willoughby and Phillip Schofield explode into a fit of giggles on This Morning as they discuss the VERY raunchy contents of the £139,000 Oscars goody bag

They cover all manner of topics as the hosts of daytime talk show, This Morning but Holly Willoughby and Phillip Schofield seriously lost the plot during a raunchy discussion. 

Ferne McCann appeared on the show on Tuesday, to talk about the very raunchy contents of this year's £139,000 Oscars goody bag.

'This year it includes a Nuelle Fiera Arouser For Her, a Prehancer vibrator,' she said.  

Giggles: This Morning's Holly Willoughby and Phillip Schofield seriously lost the plot during a raunchy discussion on Tuesday's show

'What's a Prehancer,' exclaimed Holly.

'I've seen a picture of it, it looks like a mouse for your computer. Have a Google.' Ferne said. 

'I don't know what it does, but now we know why they look so great on the red carpet. Lady Gaga and Jennifer Lawrence are now the proud owners of one,' she added.

She added that last year, the stars were gifted The Afterglow Pulsewave vibrator but it has now been replaced.

Racy freebies: Ferne McCann appeared on the show to talk about the very raunchy contents of this year's £139,000 Oscars goody bag

'Did it give you an afterglow?' laughed Phil. 'Did it shake your teeth out?' as he struggled to contain himself. 

Prehancers, for the record, are designed to be used for a few minutes ahead of intimacy, rather than during, in a bid to get things started. 

But the joys of the goody bag don't end there. 

'There's also a 10-day first-class trip to Israel, a personal trainer and £170 loo roll,' added Ferne. 

Shocked: 'This year it includes a Nuelle Fiera Arouser For Her, a Prehancer vibrator,' Ferne told a flabbergasted Phil and Holly

'Why on earth is it so expensive?' Holly asked. 

'It's made of gold,' said Ferne. 'Leonardo DiCaprio will be using gold toilet roll.'

'You're making it up,' said Phillip, to which she replied: 'I am, actually.' 

Ferne also offered: 'They are giving away a vampire breast lift, where they take your blood and plump it back into your boobs to give them a boost.'

Shocked: 'Did it give you an afterglow?' laughed Phil. 'Did it shake your teeth out?' as he struggled to contain himself

Woman in the know: Ferne also offered: 'They are giving away a vampire breast lift, where they take your blood and plump it back into your boobs to give them a boost'

'They take your blood?' exclaimed Holly. 'Didn't Kim Kardashian have that done on her face?' 

They have proved in the past that they are not afraid to tackle intimate issues on women's health from showing how to check breasts for lumps to broadcasting a volunteer having a smear test.

Last week, the show went one step further by broadcasting 'live from a vagina' as they tested a product designed to improve the strength of the pelvic floor.

The gadget reviewed was the £149 'Elvie', which the show's consumer expert Alice Beer explained looks a bit like a computer mouse and is inserted into the vagina like a tampon - leaving Holly Willoughby in fits of giggles and Phillip Schofield looking stunned.

Last week, the show went one step further by broadcasting 'live from a vagina' as they tested a product designed to improve the strength of the pelvic floor

Presenters Phillip Schofield and Holly Willoughby look on with shocked faces as the demonstration unfolds 

Holly got the giggles when she asked if men could use the product

The presenting duo were amused as they viewed a demonstration of the Elvie

The app synced to the gadget Nilufer was using, screen shot pictured, allowed the show to proclaim they were 'live from Nilufer's vagina'

It then links up to a smartphone via Bluetooth and a compatible app give instructions on how to do pelvic floor exercises.

Alice, who had tried the gadget at home, explained to intrigued presenters Phillip and Holly: 'Once you have set up the app on your mobile using Bluetooth it "talks" to your nether regions.

'It then instructs on a series of exercises of lifting, relaxing and then asks you to "fire" at a series of targets by squeezing rapidly. It's like playing Pac-man with your bits.' 

Following Alice's explanation, freelance writer Nilufer Atik, 39, from London, bravely volunteered to show how the 'Elvie' works live on the show.

She had already set the product up and the app showing her scores was shown on a screen behind her as she demonstrated what happened when she squeezed her pelvic floor.

The £149 product is inserted in the vagina like a tampon and then transmits via Bluetooth

The app instructs the user to tighten their pelvic floor, left, and then gives them a score on their effort

Holly, seen with an Elvie gadget in her hand, struggled to keep a straight face through out the segment

Phillip had to assure his co-presenter that the gadget was just for women as she laughed at her mistake

Nilufer illustrated how the score on the app changed as she was 'squeezing and relaxing', commenting that it was 'like interval training for the vagina.'

She was cheered on by the presenters as she tried to achieve a high score through her efforts with Phillip commenting: 'I'm gutted this is the one game I can't play!'

Holly then caused much hilarity when she asked: 'This is for men as well isn't is it?' with Phillip telling her, 'What books have you been reading, I don't think it is!'

Nilufer said her score was lower than it had been in the past, pointing out that the app keeps a record so the user is motivated to keep exercising their pelvic floor. 

'Today I am weaker for some reason, it keeps a record and I can get competitive about it,' she said.

Fitness expert Nilufer said the gadget is like 'interval training for the vagina'

She was cheered on by the presenters as she tried to achieve a high score through her efforts with Phillip commenting: 'I'm gutted this is the one game I can't play!'

Phillip and Holly burst into giggles through out the show as they let viewers know the segment 'live from a vagina' was coming up. 

They also flummoxed guest Chris Kamara when they asked him what he thought the product was for. 

The segment also caused bemusement with their audience as it came after beauty advice on how to plump up your lips Kylie Jenner style.

Phillip kick started the innuendos when he tweeted to promote the show: 'What an @itvthismorning we have in store. We'll be joined by @Rylan @Kevsimmx @chris_kammy #PlumpLipTips #TMLifeHacks and #TMVaginaWorkout'. 

His co-presenter Rylan Clark-Neal replied: 'Just to put it out there, today on @itvthismorning there's #PlumpLipTips and #tmVaginaworkout. Not connected....', while Miss Pullen ‏Tweeted: '#PlumpLipTips #TMVaginaWorkout #thismorning oops I got these two mixed up.'

When the vagina workout section then got underway, viewers took to social media to air their views.

Dave '‏@DaveyBoi' Tweeted: '#TMVaginaWorkout I'm glad i'm a bloke and don't have to play "Pac-Man with my bits" :D', while Joyce Combe wrote: '#thismorning lol what a subject to talk about on the show.poor Philip!! #TMvaginaworkout'.

The presenters interviewed, from right, consumer expert Alice Beer, physio Katie Mann and Dr Monah Mansoori, who commented on the importance of strengthening the pelvic floor

Doctor Monah said a weak pelvic floor can cause a number of problems including incontinence 

Dr Monah used a model to who where the pelvic floor is as she explained how it is 'a sheet of muscles that lies like a sling or hammock and supports the organs in the pelvis'

Georgia Graham said: 'Never thought I'd see that on this morning ... #TMVaginaWorkout' with a screen grab from the show and the caption 'live from Nilufer's vagina'.

STV said: 'We're loving Phillip Schofield's face during #TMvaginaworkout.'

Meanwhile Amy ‏'@geordiegalg' referred to Holly's gaff saying: 'Oh Holly!! I'm creased! I definitely don't think men can use that! #TMVaginaWorkout'.

Nilufer herself Tweeted earlier in the day to advertise her appearance to her followers, who are used to reading her fitness advice in the national press. 

She wrote: 'For those who'd like a laugh at my expense, I'll be on @thismorning at 11am today talking about a very special type of workout.'

Georgia Graham Tweeted her shock when she saw the show was 'live from Nilufer's vagina'

Joyce Combe Tweeted: 'Lol what a subject to talk about on the show. Poor Phillip! #TMvaginaworkout'

While the segment did give Phillip and Holly the giggles and amused some viewers, the show was also keen to point out the seriousness of the issue. 

Dr Monah Mansoori was on the sofa to explain just why strengthening the pelvic floor is so important, with one in three women experiencing pelvic floor problems which can cause embarrassing incontinence and affect the sex life. 

She said: 'The pelvic floor is a sheet of muscles that lies like a sling or hammock and supports the organs in the pelvis like the bladder, the bowls and uterus for women. 

'They can get weakened for a number of reasons - pregnancy as things can get lax, ageing, genetics, it can happen to men as well as it can also be caused by chronic constipation and lifting heavy things.

'It is important to look after as it supports everything down there, can lead to incontinence and affect your sex life.

Phillip teased the workout on the show earlier in the day on Twitter

Rylan Clark-Neal joked that the beauty section to get plumper lips was not related to the vagina workout

'If it is weakened what can happen is the organs can hang further down and cause problems with urinating and opening the bowls.'

Holly praised the Elvie gadget for making the task of doing pelvic floor exercises seem more fun and helping the user to visualise how it was working.

But for anyone who can't afford the gadget, physio Katie Mann said exercises can be done easily without any products.

She advised squeezing the pelvic floor ten times, three times a day, as if trying to hold in a wee. 

Following her appearance, Nilufer told FEMAIL why she thought it was an important issue to raise. 

She said: 'I think it is important for women to do pelvic floor exercises regardless of whether they've had babies or suffer from incontinence. I exercise regularly and do a lot of core work which strengthens this area naturally but people often neglect working on smaller muscles in the body like these which also contribute to overall health and wellbeing.' 

She added: 'Yes, we did have a bit of a giggle live on air, but ultimately, there is nothing embarrassing or humiliating about pointing out the importance of strengthening your pelvic floor. And none of us should be embarrassed about any part of our bodies or health issues relating to them.' 

Food lover: Phillip and Holly also joined cooking expert Phil Vickery on the show

Food treat: The host showed off his culinary skills as he tossed a pancake

Showing off: He concentrated as he flipped the crispy creation