Jeb brings out the big guns – his brother George W. Bush! – in South Carolina radio ad that calls him a 'steady hand'
- The 43rd president is beloved in the deep south where a handful of contests including the Feb. 20 South Carolina GOP primary are looming
- Jeb has brought his mother with him on the campaign trail in New Hampshire, only to finish in fourth place
- He's also polling in fourth in South Carolina, 26 points behind Donald Trump
- The radio ad is running statewide but the Bush campaign won't say how long it will run or how much it's spending
- For more on the GOP candidates visit www.dailymail.co.uk/gopprimary
Jeb Bush is deploying his secret weapon – his brother, George W. Bush – in an effort to catch Donald Trump's crushing poll numbers in South Carolina.
A new radio ad features the former U.S. president praising Jeb's leadership skills and 'steady hand.'
'There's no doubt in my mind that Jeb Bush will be a great commander-in-chief for our military,' George W. Bush says in the ad.
Scroll down for video
BIG BROTHER: George W. Bush is appearing in a radio ad for his brother Jeb in South Carolina
PAYING BACK: Jeb stumped for his older brother in 2000 and 2004 (pictured) and now the former president is returning the favor
Jeb Bush, pictured, appeared last night at a town hall meeting in Murrells Inlet, South Carolina
Jeb Bush finished a disappointing fourth place in New Hampshire but his campaign team hope his fortunes will improve dramatically following Super Tuesday which is a vital point in the nomination process
Jeb is making eight campaign stops in South Carolina during the next three days, following a disappointing fourth-place finish in the New Hampshire primary.
His campaign said the ad is airing statewide beginning Wednesday, but spokeswoman Allie Brandenburger wouldn't tell DailyMail.com how many days it will be on the air or how much the campaign spent to run it.
That could indicate that it's a symbolic gesture angling for free exposure online and on TV talk shows, rather than an attempt to actually saturate the Palmetto State's airwaves in advance of the Feb. 20 primary there.
The forty-third president is expected to campaign with Jeb in the coming days, but the former Florida governor is keeping details close to the vest.
Jeb Bush, pictured, hopes to follow his elder brother and father into the White House
Jeb Bush, pictured, hopes to see a massive increase in support now the nomination race had headed south
Former president George W Bush, pictured at a basketball game in Tulsa, Oklahoma with his wife Laura, is expected to join his brother Jeb on the campaign trail later this week ahead of Super Tuesday
The former president has appeared in an advertisement for his brother which is being shown in South Carolina
Unlike in the moderate-to-liberal northeast, South Carolina is a place where the Bush name evokes near-reverent loyalty.
'This is President George W. Bush,' Jeb's more famous brother says in the ad. 'We live in troubled times with the military deployed around the world. We need a strong leader with experience, ideas and resolve.'
'There’s no doubt in my mind that Jeb Bush will be a great commander-in-chief for our military. Jeb has dealt with crises as the governor of Florida, and he did so with steadiness, and a calmness necessary in a good leader.'
'He respects the military – he honors their families,' George W. adds in his voice-over. 'He can make the tough decision to keep Americans safe and our country free. And in a time of crisis, he will be a steady hand.'
UNDER PRESSURE: Jeb finished in fourth place in the New Hampshire primary and is polling at 10 per cent in South Carolina, compared with Donald Trump's field-leading 36 per cent
STILL GOING: Former President George W. Bush'd voice on the ad is unmistakable and will be welcome in the Palmetto State, where the Bush name is still respected
His younger brother speaks next, claiming that 'I’m the only candidate for president who’s running on my record – not away from it. And the only candidate with a real plan to defeat ISIS, balance the budget and grow our economy.'
Bush's super PAC, called Right to Rise, has a war chest that other Republicans in the so-called 'establishment lane' haven't been able to match, and reportedly plans to spend $4.2 million or more on TV ads in South Carolina.
Jeb hasn't shied away from bringing his famous family along on the campaign trail. His mother, former first lady Barbara Bush, stumped with him in New Hampshire.
It didn't seem to help much, however: Bush finished the primary contest without a top-three finish.
He's also in fourth place in an average of South Carolina polls maintained by Real Clear Politics.
Bush is polling at 10 per cent on average, compared with front-runner Donald Trump's 36 per cent.
Texas Sen. Ted Cruz, who rode a wave of support from evangelical Christians to victory in the Iowa caucuses, is in second place. Florida Sen. Marco Rubio, an in-state rival of the younger Bush, is in third.
- Nana? Mami? Nene? Family Feud's 'worst' contestant
- Terrifying footage shows on-board ship in North Sea storm
- GRAPHIC: Dr. Pimple Popper deals with massive blackhead
- Video captures scary moment shark attacks diver in South...
- Johnny Depp plays Trump in hilarious Funny or Die spoof
- Appalling ISIS video appears to show child blowing-up...
- Air Force general James Martin faints at Pentagon podium
- Struggling cyclists battle against strong winds in Benidorm...
- 3D Animation gives stunning virtual tour through Titanic II
- Funny moment blonde woman dancing on roadside causes car...
- Adorable moment tiny pit bull puppy learns to swim in...
- Woman is savaged by polar bear before escaping enclosure
- Chris Christie and Carly Fiorina quit presidential race...
- British ISIS fighter who called himself 'Supaman' but...
- Woman, 22, found dead in her car in a Walmart parking lot...
- EXCLUSIVE: How the Clintons embraced Wall Street and made...
- EXCLUSIVE: O.J. Simpson's ex Paula Barbieri, who sneaked him...
- Gunman shoots two cops dead in 'ambush' at crowded Maryland...
- 'My nerves got the best of me': Family Feud contestant...
- 'I fried a piece of rump steak from his back and ate it with...
- Spanish 17-year-old who was made famous when Justin Bieber...
- Victorious Bernie Sanders woos the black vote as he tells...
- Have YOU been using your chopsticks wrong? Woman blasted...
- 'She is very, very special!' Jubilant Trump pays tribute to...