Mobile Applications

The actor, producer and best-selling author’s latest project: the List App. The social-media platform, which launched last fall, allows users to share lists—on everything from favorite books to must-see movies.

Since 120 Sports launched with backing from investors such as Time Inc., MLB and the NHL two year ago, the sports-centric mobile video app has struggled to develop a significant following. Now it’s pivoting to focus on social video.

Connected health (cHealth) promises to be a hot topic at the annual HIMSS conference taking place this week in Las Vegas. Harry Greenspun, M.D., and director of the Deloitte Center for Health Solutions for Deloitte LLP, shares his views on cHealth, including approaches for encouraging adoption among the various stakeholders in the continuum of care.

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.

DC Entertainment and Warner Bros. have launched a new mobile app to bring together fans of the comic book company’s movie, TV and videogame franchises, while helping challenge Marvel’s brand ascension.

Snapchat is working with Nielsen to track ad campaigns, giving marketers the third-party measurement they’ve been clamoring for to help compare the fast-growing mobile app with TV and other digital platforms.

Time Inc. has reached a licensing deal with Hong Kong-based All Sports Network to rebrand two TV channels as Sports Illustrated, helping the magazine publisher expand internationally and to more media platforms.

Touch commerce enables customers to make secure payments on any merchant’s website or app without having to provide registration or log-in details every time they make a purchase. Deloitte Global predicts 50 million people will regularly use third-party touch-based payment services by the end of the year.

With a strategic planning background and corporate finance acumen, Barbara Landes, CFO of the Public Broadcasting Service, is used to keeping a critical eye on both long- and short-term horizons. That’s one reason she uses a risk assessment process to begin her budgeting and planning efforts, which she says helps guide corporate strategy as well as asset allocation. In addition, Ms. Landes discusses how she measures growth at the not-for-profit media enterprise and develops talent, among other issues with Allan Cook, director, Deloitte Consulting LLP.

A roundup of venture-capital news and analysis from VentureWire and around the Web.

In the list of the young and potentially powerful published by Forbes Magazine earlier this month, 19% are immigrants and a similar proportion, 17%, have migrant parents.