BlackBerry Ltd. may be struggling to regain relevance in the global smartphone market, but its instant messaging is still a hit in Indonesia.
Many Indonesians remain loyal to their curated groups of friends and family on BlackBerry Messenger, known as BBM, even though some of them no longer use their BlackBerry devices.
While globally, Facebook Inc.’s WhatsApp dominates the messaging market with a billion monthly active users, in Indonesia, it’s a different story. BBM has over 55 million monthly active users, BlackBerry said in January, making it the dominant messaging app in Indonesia. WhatsApp and Facebook Messenger trailed behind with around 50 million active users for each app, according to data from U.K.-based social media consultancy We Are Social. Read More »