Case Studies
Digital Agency Increases CTRs by 129% with Lotame
Digital Agency Rise Interactive partnered with Lotame to increase click-through-rates and decrease cost-per-acquisition for their client.
READ MOREData. It's Changing Everything
Data should influence everything you do – from the products and content you create, to the way you shape and execute your go-to-market strategy. Lotame’s data management platform makes this vision a reality. Our SaaS platform is used by marketers, agencies and publishers around the world to make audience data meaningful and actionable.
REQUEST DEMODo What You do Best - Better
Marketers
Learn more about your most valuable customers and make smarter advertising decisions.
Publishers
Increase your advertising revenue and make your content too relevant to ignore.
Our Platform: Taking the BIG Out of Data.
Since 2006, Lotame has been designing technology that distills disparate data points into their purest form: nuggets of insight that can be used to underpin product, marketing and business decisions. This technology is packaged in a powerful but easy to use SaaS platform, which continually evolves to meet changing market needs.
MOREOur Approach: People-First Partnerships
The data landscape is in a constant state of flux. New devices offer rich new streams of data to leverage, and emerging technology creates exciting opportunities for data activation. Staying ahead of this evolution needs more than just technology – it requires people who are passionate about data and its potential for business transformation.
MOREOur Data Exchange: The World's Data at Your Fingertips
Lotame operates one of the world’s largest third-party data networks, which you can use to underpin your marketing and monetization strategies. We also have relationships with every major third-party data provider giving you instant access to a deep pool of highly granular audience segments.
MORENews & Resources
Whitepapers
Introducing Cross-Device User Identification
Connecting digital devices can transform your data management strategy and deliver significant value to your business. Learn more about this technology in this whitepaper.
READ MORE
Thought Pieces
Lotame Global Client Success: Your New Secret Weapon
You’ve built a great team to help your organization achieve its strategic goals and execute on your data strategy, but there’s always more to do. At Lotame, we understand the importance of a great team, and that’s
READ MORE
Thought Pieces
The Power of Combining First- and Third-Party Data
First-party data is the cornerstone of a smart marketing strategy – we can’t say it enough. But data-driven marketing really gets interesting when you work with both first- and third-party data. Take your own camp
READ MORE
Thought Pieces
Back to the Basics: What is First Party Data?
What is first party data, how is it collected, and how can you use it to increase campaign ROI?
READ MORE
Press Release
Lotame Names Doron Wesly Chief Marketing Officer
Lotame, the world's leading independent cross-screen data management platform (DMP), has appointed Doron Wesly to Senior Vice President and Chief Marketing Officer. Based out of Lotame's New York City offices and reporti
READ MORE