Looking fierce! OITNB's Ruby Rose shows off her tattoos in provocative new campaign for Urban Decay after being unveiled as the beauty brand's newest spokesmodel

Orange is the New Black star Ruby Rose has temporarily shed her prison jumpsuit in order to star in a stunning new campaign for Urban Decay, making her debut as the beauty brand's latest spokesmodel. 

Flaunting the same fierce attitude that she has become known for both on and off the screen, the 29-year-old Australian-born star can be seen striking a very serious pose in the campaign, showing off her colorful tattoos in a sleeveless leather vest, while a single black match dangles from her perfectly-pink lips.

And while fans of the hit Netflix series might be used to seeing the star almost completely make-up-free, Ruby proves in this latest campaign that she can pull off a dramatic beauty look with aplomb, juxtaposing the bold, yet pretty, pink lip with a dramatic and dark cat-eye. 

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Beauty icon: Ruby Rose has been signed up as the new face of Urban Decay, making her debut for the beauty brand in a stunningly striking campaign image

One of her beautifully-manicured hands is lifted up to her temple, with a black matchbook clasped between two of her fingers, with the overall image full of the same confidence and bold-as-brass attitude that her fans have come to know and love.

Indeed, while speaking about her new role with Urban Decay, Ruby praised the brand for celebrating that same individuality that she has always endeavored to embrace, saying: 'Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves.'

And according to the brand, Ruby needs to do nothing other than be herself in order to fulfill her role as an Urban Decay spokesmodel, with her 'job description' reading: 'Just to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and beauty with an edge.' 

Ruby's debut as the brand's latest spokesmodel comes just a few months after Urban Decay partnered up with singer Gwen Stefani, another A-lister who is often praised for celebrating uniqueness and individuality, on a hotly-anticipated range of make-up products. 

Making a statement: The 29-year-old actress, who is pictured in LA last month, is known for her edgy sense of style and outspoken attitude

Unique: Ruby's latest campaign gives her a chance to show off her unique body ink, which she often shares with her fans in images on her Instagram account

Starring role: The Australian-born star is perhaps best known for her role in Netflix hit Orange is the New Black, in which she played inmate Stella Carlin (pictured)

And while it is perhaps her most high-profile role with a beauty brand thus far in her career, it is not the first cosmetics campaign that the DJ and actress, who began modeling in her native Australian before moving onto TV in 2008, has starred in.

The androgynous star, who last year described herself as 'genderfluid', was signed up as the face of Maybelline New York in Australia in 2010, shortly after she made a move into acting. 

Speaking about her role as a spokesperson for the brand back in 2014, she noted that she felt it was a 'risky' move for a beauty brand to sign her up - explaining that because of her tattoos and her short hair, she never thought it was the kind of campaign she would land. 

'I’m tattooed, my sexuality and I’m quite outspoken and the short hair,' she said of the reasons why she never thought she would become a beauty ambassador, adding: 'And the rock stariness.' 

Beauty lover: In February 2015, Ruby, who identifies as gay, spoke out against the stereotype that 'lesbians don't wear make-up', noting that a love of beauty products has nothing to do with sexuality

Music star: This latest beauty campaign is just another string for Ruby to add to her already-stacked bow; in addition to her modeling and her acting, she also works as a professional DJ

Cosmetic queen: This latest campaign is not the first for Ruby, who was signed up as an ambassador for Maybelline New York in Australia in 2010

She went on to say in the interview with Beauticate that she once believed her looks would earn her nothing but cruel words after bullies once taunted her about her big lips and large blue eyes - however as she grew up and gained more self-confidence, she learned to embrace her individuality as a beautiful thing. 

‘I was like a little boy,' she said. 'I liked playing football but I also had nice skin and I had really blue eyes and I had really big lips that people used to tease me about - but they ended up being positives.'

In February 2015, the star, who identifies as gay, also spoke out against stereotyping that suggests lesbians don't wear make-up. 

'I feel like the stereotype that lesbians don't wear make-up, it's not true,' she told Daily Mail Australia.

'There's probably as many lesbians that don't wear make-up as straight girls that don't wear make-up,' she continued.

'Some people are into it, some people aren't and I think everyone wears some part of make-up, it's just how much they play with it and explore with it.'