'His only regret, is not knowing what regret feels like': Dos Equis to replace 'Most Interesting Man in the World' in iconic beer ads

He has trekked through jungles, dived for pearls and, by the end of the ad, is always surrounded by beautiful women.

But after almost a decade, Dos Equis have announced they are replacing The Most Interesting Man in the World.

Jonathan Goldsmith, the suave, white-haired 77-year-old, who plays the 007-style character in the beer adverts, has made his final advert for the beer producer.

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The Most Interesting Man in the World: He has trekked through jungles, dived for pearls and, by the end of the ad, is always surrounded by beautiful women

After a decade, The Most Interesting Man in the World is being retired from commercials by Dos Equis (pictured in his final advert)

The Most Interesting Man in the World has embarked on countless daring exploits during the ad campaign such as trekking through the jungle

Jonathan Goldsmith, the suave, gravel-voiced 77-year-old, played the 007-style character in the iconic beer adverts

His character could charm anyone - even a queen in the adverts for Dos Equis which became popular for their outrageous stunts and narrator quotes

In one advert, the Most Interesting Man in the World arrived for a winter party on a sled pulled by a team of Huskies

But in true, Most Interesting Man fashion, he is leaving in style

His final advert sees Goldsmith saying farewell to some of the characters who have popped up in the adverts over the years before he blasts into space in a one-way trip to Mars.

'His only regret, is not knowing what regret feels like,' the advert's narrator says.

The ad ends with a man in military garb holding up a Dos Equis, saying 'Adios Amigo' to Goldsmith's character.

Heineken USA execs would not reveal who the new actor replacing Goldsmith will be but told Ad Age that the campaign 'will feel familiar, but it will be different.

'There will be elements that are very, very recognizable, that are super iconic to us, but it will have a very fresh take on things. It will not feel like we've just swapped actors.'

Goldsmith first began appearing in the iconic Most Interesting Man in the World adverts in 2006.

Whether he's dog sledding, surfing a killer wave, cliff diving or flying a mini aircraft, his daring exploits are always 'interesting.'

Goldsmith has made his final advert for Dos Equis as his iconic character - looking every inch the cool and mysterious Most Interesting Man in the World

The final ad features Goldsmith as he says farewell to many of characters who have appeared in the ads alongside him 

Greeted by a female astronaut, gave a wave to his adoring fans before entering the rocket for a one-way trip to Mars

The Most Interesting Man in the World is blasted off into space in the rocket as the narrators says: 'His only regret, is not knowing what regret feels like'

In one advert, a younger version of the Most Interesting Man is seen literally diving for a beautiful woman's pearls who had dropped them from a boat.

In others he rescues an angry bear from a trap, wins an arm wrestling competition in Latin America and performs a trick shot in pool by shooting a cue ball out of the mouth of a man.

A smooth talking narrator make funny, and often ridiculous statements about the impossibly cool Most Interesting Man.

The voice-overs claimed he had given his own father 'the talk', he'd received a standing ovation from a juror's box and was able to slam a revolving door.

Other claims about the Most Interesting Man said that mosquitoes refused to bite him 'out of respect' while his fortune cookies would simply say 'congratulations.' 

Almost every advert would end with Goldsmith in a bar, surrounded by women, where he'd utter the the phrase: 'I don't always drink beer, but when I do, I prefer Dos Equis' and 'keep thirsty my friends.'

The 'Most Interesting' campaign has been hugely popular and has even been turned into a meme.

Goldsmith first began appearing in the iconic Most Interesting Man in the World adverts for Dos Equis in 2006

Goldsmith, who has been an actor for more than half a century, now has plans to explore 'a lot of other opportunities that I haven't been able to do' due to contractual obligations with Dos Equis'

Jonathan Goldsmith, the suave, gravel-voiced 77-year-old, who plays the 007-style character in the beer adverts, has made his final advert for the beer producer

In one advert, a younger version of the Most Interesting Man is seen literally diving for a beautiful woman's pearls who had dropped them from a boat

Another ad shows his younger self flying solo in a mini aircraft - as a flock of geese fly alongside the plane

Dos Equis saw sales nearly triple since they introduced the ads, according to USA Today.

'It's been a wonderful experience, I've enjoyed it enormously,' Goldsmith, 77, told the NY Daily News, insisting that the split is amicable and that 'the campaign is just going in another direction.'

Goldsmith, who has been an actor for more than half a century, now has plans to explore 'a lot of other opportunities that I haven't been able to do' due to contractual obligations with Dos Equis.'

The Most Interesting Man In The World has also proven he is not just interesting in Dos Equis commercials.

Goldsmith revealed that he once rescued a drowning girl and saved a boy who was having an epileptic fit, Esquire reported.

The first was while working with disabled children at New York City charity The Fresh Air Fund, when a child began having a fit. Goldsmith had to carry the boy for miles - a trip which meant that still caused him to sometimes wear a night brace at night 55 years later.

The actor has spent much of his life working with disabled children which was 'going to be my life's work' until he got 'sidetracked.'

Years later, in Malibu, he had noticed a little girl struggling and had saved her from drowning.

Goldsmith also revealed that he was once a 'surprise guest' at a birthday party for a rather 'interesting' host - President Barack Obama.

He did not say when his rendezvous with the president and his pals took place, but it may have occurred during the first year Obama was in office.

That summer the first lady held a surprise party for her husband at the presidential retreat in Frederick County, Maryland, to celebrate his forty-eighth birthday.

The exclusive party was reportedly attended by longtime friends of the president from Chicago and Hawaii.