Howdy partner! Sacha Baron Cohen dresses in head-to-toe cowboy gear as he promotes new movie Grimsby with co-star Gabourey Sidibe in New York

By Joanna Crawley For Mailonline

Published: 04:42 EST, 10 March 2016 | Updated: 16:39 EST, 10 March 2016

He's been jetting around the world in character for appearances and premieres for his latest big screen outing, Grimsby.

But for a visit to the AOL Build Speakers Series on Wednesday, Sacha Baron Cohen mixed up his look, turning up at the venue in a cowboy outfit.

The funnyman rocked a white Stetson and double denim for his appearance, where he was joined by Grimsby co-star Gabourey Sidibe.

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Wild fashion! Sacha Baron Cohen chose a full-on cowboy outfit for a visit to the AOL Build Speakers Series on New York on Wednesday

Wild fashion! Sacha Baron Cohen chose a full-on cowboy outfit for a visit to the AOL Build Speakers Series on New York on Wednesday

The 44-year-old British comedian posed in his wild west outfit as he puled up at the AOL Studios in NYC.

Sacha teamed his white hat with a blue print shirt and jeans, topped off with a traditional bolo tie, adorned with an iconic image of John Wayne.

He finished his look off with black leather boots and a large buckled belt.

Check him out: The 44-year-old British comedian posed in his wild west outfit as he puled up at the AOL Studios

Check him out: The 44-year-old British comedian posed in his wild west outfit as he puled up at the AOL Studios

Howdy ma'am: The funnyman rocked a white Stetson and double denim for his appearance, where he was joined by Grimsby co-star Gabourey Sidibe

Howdy ma'am: The funnyman rocked a white Stetson and double denim for his appearance, where he was joined by Grimsby co-star Gabourey Sidibe

Sacha strutted into the venue with Gabourey, who was dressed more traditionally for the pair's talk. 

The actress chose a pretty black lace dress teamed with ankle boots and a silver pendant.

It's been a busy few days of promo for Sacha and his Grimsby cast in the States, with the actor and filmmaker also stopping by the Today Show on Wednesday, where he was handcuffed to anchor Matt Lauer for the duration of the show.

The day before, Sacha spoke out on one of the most controversial scenes in his latest outlandish film, insisting that a subplot involving HIV in his movie has been received warmly by audiences.

Nod to the Duke: Sacha teamed his white hat with a blue print shirt and jeans, topped off with a traditional bolo tie, adorned with an iconic image of John Wayne

Nod to the Duke: Sacha teamed his white hat with a blue print shirt and jeans, topped off with a traditional bolo tie, adorned with an iconic image of John Wayne

Strike a pose; Sacha posed up a storm for the cameras before taking his seat for the talk

Strike a pose; Sacha posed up a storm for the cameras before taking his seat for the talk

Howdy: The British funnyman tipped his hats at fans waiting outside the venue

Howdy: The British funnyman tipped his hats at fans waiting outside the venue

Where's your horse? The Grimsby star revealed his full look as he climbed out of his car
Where's your horse? The Grimsby star revealed his full look as he climbed out of his car

Where's your horse? The Grimsby star revealed his full look as he climbed out of his car

New look: After heading to appearances and Grimsby premieres in character over recent weeks, the cowboy ensemble made for a change

New look: After heading to appearances and Grimsby premieres in character over recent weeks, the cowboy ensemble made for a change

Pals: Sacha posed with Gabourey, who plays Banu The Cleaner in Grimsby

Pals: Sacha posed with Gabourey, who plays Banu The Cleaner in Grimsby

The comedian defended a storyline in Grimsby which sees presidential candidate Donald Trump being infected with the virus and developing full-blown AIDS during an interview on Sirius XM's Entertainment Weekly.

'We’ve just shown the movie in Germany, Holland, England, around America, Norway, Spain - and when Donald Trump contracts HIV, people are standing up and applauding,' Sacha explained.

'And, to me, that’s pretty worrying because, if he does become president, the hatred [towards] this guy is so extreme that people will wish ill on him,' he added.

Ready to hit the city: The actress chose a pretty black lace dress teamed with ankle boots and a silver pendant for her appearance

Ready to hit the city: The actress chose a pretty black lace dress teamed with ankle boots and a silver pendant for her appearance

On the road again: Sacha and his cast have been busy promoting their new film all over the world

On the road again: Sacha and his cast have been busy promoting their new film all over the world

Having his say: In an interview the day before, the comedian defended a storyline in Grimsby which sees presidential candidate Donald Trump being infected with HIV and developing full-blown AIDS

Having his say: In an interview the day before, the comedian defended a storyline in Grimsby which sees presidential candidate Donald Trump being infected with HIV and developing full-blown AIDS

Making his mark: Sacha stopped to sign the AOL studio's fame wall 

Making his mark: Sacha stopped to sign the AOL studio's fame wall 

Good to see you! The funnyman was mobbed by fans outside the studio

Good to see you! The funnyman was mobbed by fans outside the studio

What a hoot: Gabourey couldn't contain her giggles as she talked about her latest movie 

What a hoot: Gabourey couldn't contain her giggles as she talked about her latest movie 

Sacha - who co-wrote the film and stars as a soccer supporter from the Northern town - revealed that the controversial storyline had caused a row with the film's studio, Sony.

'I had a bit of an argument with the studio,' he told them, 'because they said, "[At the end of the movie] you have to put a card in saying Donald Trump was not involved in this movie and Donald Trump is not HIV positive."

'I refused to say that Donald Trump is not HIV positive. I said, "I’ve got no idea whether he is." Show me your STD card and prove it. He’s had a number of lovers and what I don’t want is, god forbid he is HIV positive, and he sleeps with somebody, and I get sued, because they’ve heard in my film that he’s not.

'So, we were in a battle for quite a while with the studio. There’s a compromise — which you’ll see when you go to see the film.' 

Chic: The actress looked pretty in black lace and silver accessories for her day of promo

Chic: The actress looked pretty in black lace and silver accessories for her day of promo

Playing for laughs: Grimsby is out now in UK cinemas and hits the US on March 11 

Playing for laughs: Grimsby is out now in UK cinemas and hits the US on March 11 

Filming: Sacha stood on a balcony on 5th Avenue to shoot a sketch for Funny Or Die 

Filming: Sacha stood on a balcony on 5th Avenue to shoot a sketch for Funny Or Die 

Taking to the mic: The Grimsby star was in his element as he addressed the crowd below 

Taking to the mic: The Grimsby star was in his element as he addressed the crowd below 

Stripping off: Sacha whipped off his shirt, much to the delight of eager onlookers
Stripping off: Sacha whipped off his shirt, much to the delight of eager onlookers

Stripping off: Sacha whipped off his shirt, much to the delight of eager onlookers 

Yeeha! The British funnyman kept his cowboy hat firmly in place for the skit

Yeeha! The British funnyman kept his cowboy hat firmly in place for the skit

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