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Family business! Kim Kardashian drives around LA with Scott Disick promoting Kanye West's 'Pablo' pop-up store in NYC

By Ross Mcdonagh For Dailymail.com

Published: 21:51 EST, 18 March 2016 | Updated: 06:07 EST, 19 March 2016

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As one of the most photographed women in the world, she is essentially a walking billboard.

So it's hardly surprising Kim Kardashian chose to advertise her husband Kanye West's latest enterprise on Friday.

The 35-year-old spent the day hanging out with Scott Disick driving around LA in his convertible Rolls Royce.

Family business! Kim Kardashian drove around LA on Friday with Scott Disick promoting Kanye West's 'Pablo' pop-up store in NY

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The mom-of-two was repping Yeezy's latest album The Life Of Pablo in a red windbreaker, with the name 'Pablo' emblazoned on the back four times.

This also happened to be the name of the rapper's latest pop-up clothing store, which at the very same time was causing police to shut down an entire New York block, so large were the lines.

Kim and her sister Kourtney's baby daddy were also filming for an upcoming episode of Keeping Up With The Kardashians in the silver luxury auto.

The pair eventually ended up at Kendall Jenner's apartment where they parked and went inside, as the cameras continued to roll.

Got his back: The mom-of-two was repping Yeezy's latest album The Life Of Pablo in a red windbreaker, with the name 'Pablo' emblazoned on the back four times

Popular: At the very same time, police were shutting down an entire New York block, so large were the lines at Kanye's new pop-up clothes store

At work: Kim and her sister Kourtney's baby daddy were also filming for an upcoming episode of Keeping Up With The Kardashians in the silver luxury auto.

Visit: The pair eventually ended up at Kendall Jenner's apartment where they parked and went inside, as the cameras continued to roll

Busy day: Kim stayed with Kendall, while Scott went on to hang out with his ex Kourtney and their children

Kim was later spotted leaving her skincare haunt Epione Cosmetic Dermatology in Beverly Hills, with her little sis Kendall close on her tail.

Kanye himself was another who missed the furor on the east coast, as he too was separately spotted in LA.

The 38-year-old instead was working out at Equinox gym in West LA, accompanied by his muscular trainer, who carried a basketball under his arm.

Missed it: Kanye himself was another who missed the furor on the east coast, as he was separately spotted working out at Equinox gym in West LA

The usual: Kim was later spotted leaving her skincare haunt Epione Cosmetic Dermatology in Beverly Hills

Me too: Her little sis Kendall was close on her tail

Trooper: Kim kept on her Pablo jacket throughout the day

Sulky: Kendall looked a little sullen in all green

The musician-cum-designer was also representing, wearing a blue 'I Feel Like Pablo' hoodie after his two-hour session.

Scott and ex Kourtney later brought their kids for a sneak peek at the not-yet-officially open Wizarding World of Harry Potter at Universal Studios on Friday.

'A little Harry Potter magic,' the mom of three captioned a sweet snap of three-year-old daughter Penelope brandishing her wand at the interactive surroundings.

Lucky kids:'A little Harry Potter magic,' kourtney captioned a sweet snap of three-year-old daughter Penelope brandishing her wand at the interactive surroundings, after taking her for a sneak peek at the not-yet-officially open Wizarding World of Harry Potter at Universal Studios