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Lady who launches! Jaime King sports off-the-shoulder frilly frock for her #Alchemy ColourPop luncheon

Published: 21:26 EST, 24 March 2016 | Updated: 06:48 EST, 25 March 2016

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Jaime King hosted a luncheon launch at Chateau Marmont in West Hollywood on Thursday for her collaboration with #Alchemy and ColourPop.

The beaming mompreneur - who turns 37 next month - looked very slim in a Peter Pilotto off-the-shoulder, frilly patterned frock and silver stilettos selected by stylist Joseph Cassell Falconer.

The Hart of Dixie actress slicked her ombré brunette locks into an updo to better showcase her 12-piece cosmetics range costing between $5-$30.

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Make-up maven: Jaime King hosted a luncheon launch at Chateau Marmont in West Hollywood on Thursday for her collaboration with #Alchemy and ColourPop

Skinny Minnie: The beaming mompreneur - who turns 37 next month - looked very slim in a Peter Pilotto off-the-shoulder, frilly patterned frock and silver stilettos selected by stylist Joseph Cassell Falconer

Slip into a colorful printed dress like Jaime

Peter Pilotto Off Shoulder Printed Dress

Shop the brand at Neiman Marcus

Buy now

Jaime King must have been inspired by her new makeup range for cosmetics brand, ColourPop. She wore a pretty colorful dress by Peter Pilotto to the launch party that came straight from the Spring 2016 runway.

We're in love with the off-shoulder silhouette, relaxed fit and lace trim. The kaleidoscopic pattern is a trademark of the British label that is known for their digital prints. Plus slip dresses have become all the rage lately so Jaime is definitely bang on trend with this style.

Unfortunately her exact number is not available online, but Neiman Marcus has the brand's current collection up for grabs on their website. Click right to shop now. Then pick up Jaime's Sophia Webster strappy sandals below to get her entire look.

For a style that's similar to the Hart of Dixie star's frilly frock, browse our alternative selection for options from Isabel Marant, BCBGeneration, Adrianna Papell and Topshop.

* PRICES MAY NOT BE AS ADVERTISED

...NOW GET ONE LIKE IT

Enterprising: The Hart of Dixie actress slicked her ombré brunette locks into an updo to better showcase her 12-piece cosmetics range costing between $5-$30

King - who swears by farm-to-table organic meals - later announced on Instagram: 'Holy god my line sold out in two hours!'

'Thank you for letting me create beauty that does not hurt animals, that is vegan and made in the USA without sacrificing quality. Dreams just keep coming true!'

Jaime was joined at the Sunset Strip celebrity hang-out by her 16-year-old gal pal Joey King (no relation).

King - who swears by farm-to-table organic meals - later announced on Instagram: 'Holy god my line sold out in two hours!'

Teenage supporter: Jaime was joined at the Sunset Strip celebrity hang-out by her 16-year- old gal pal Joey King (no relation)

RP from @joeykingactress! I love you Joey and HOLY GOD MY LINE SOLD OUT IN 2 HOURS!!! THANK YOU!!!! Thank you @colourpopcosmetics for firing up the line at 7:30 am because it was all sold so all of you can still buy it. Thank you for letting me create beauty that does not hurt animals, that is vegan and made in the USA without sacrificing quality. Dreams just keep coming true!#JAIMEKINGFORCOLOURPOP #alchemy

A photo posted by Jaime King (@jaime_king) on Mar 24, 2016 at 3:48pm PDT

The Barely Lethal star and her squad - including Louise Roe, Lydia Hearst, and Amanda de Cadenet - were every bit the ladies who lunch.

31-year-old Lydia - last seen in WE tv's South of Hell - looked lovely in a doily-inspired top and navy nautical mini-skirt.

34-year-old Louise - who hosts TLC's Style By Jury - and Are You Am I designer Rumi Neely both took the plunge in form-fitting ensembles.

Where's Taylor Swift? The Barely Lethal star and her squad - including Louise Roe (2-L), Lydia Hearst (2-R), and Amanda de Cadenet (R) - were every bit the ladies who lunch

Publishing princess: 31-year-old Lydia - last seen in WE tv's South of Hell - looked lovely in a doily-inspired top and navy nautical mini-skirt

We �� you @jaime_king! �� #jaimekingforcolourpop

A photo posted by Lydia Hearst �� (@lydiahearst) on Mar 24, 2016 at 4:48pm PDT

Shiny complexion: 34-year-old Louise - who hosts TLC's Style By Jury - and Are You Am I designer Rumi Neely both took the plunge in form-fitting ensembles

Lunch with these two beautiful women @rumineely & @louiseroe to celebrate @jaime_king for #alchemy @colourpopcosmetics

A photo posted by MANDANA DAYANI (@mandanadayani) on Mar 24, 2016 at 2:19pm PDT

Aside from her new make-up line - King also heads up her own comedic webseries Attention Deficit Theater, which streams on the CW Seed YouTube page.

The Nebraska-born beauty is also currently co-penning a poetry book with I Can't Feel My Face author Kris Kidd.

Missing from Thursday's festivities were Jaime's husband of eight years, filmmaker Kyle Newman, and their two sons - James, 2, and Leo, 8 months.

Musing on dating and pizza: Aside from her new make-up line - King also heads up her own comedic webseries Attention Deficit Theater, which streams on the CW Seed YouTube page

'KING X KIDD': The Nebraska-born beauty is also currently co-penning a poetry book with I Can't Feel My Face author Kris Kidd

Family-of-four: Missing from Thursday's festivities were Jaime's husband of eight years, filmmaker Kyle Newman, and their two sons - James, 2, and Leo, 8 months

The Duck Duck Goose Gang. So much love @tez_palmer @likemark @jaime_king (�� by Teresa)

A photo posted by Kyle Newman (@kyle_newman) on Mar 20, 2016 at 9:53am PDT