Zoella is crowned the world's SEXIEST beauty star by Victoria's Secret

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YouTube star named as one of the world's sexiest women
The 25-year-old- real name Zoe Sugg- earns a reported £50,000 a month
Zoella is a beauty Vlogger with a whopping 7 million Instagram followers
The award comes after she posted a revealing Snapchat photo of herself

Published: 12:23 EST, 25 March 2016 | Updated: 15:42 EST, 25 March 2016

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She's already won praise far and wide for her contribution to fashion and beauty, as well for creating teen-friendly advice.

But when Brighton-based star, Zoella, first began posting beauty and lifestyle tips back in 2009 she could not have known just how successful she would become.

Now, aged just 25, she has a YouTube channel with over 10 million subscribers, two novels and countless accolades for fashion and beauty blogging- and has been named as one of the sexiest women in the world by underwear giants Victoria's Secret.

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This underwear selfie attracted a huge response from Zoella's followers. The star has now been awarded the accolade of Sexiest Beauty Star by Victoria's Secret

Zoella has taken the Vlogging world by storm, which has helped her win this latest award

Fellow Brit, Ellie Goulding, pictured at the Grammy awards, was honoured for having the sexiest lips

The company has just released its annual What is Sexy list with awards being given out for categories such as Sexiest Lips, Sexiest Legs and Sexiest Furry Friends.

Zoella - real name Zoe Sugg - was honoured as Sexiest Beauty Star along side fellow Brit, Ellie Goulding, who picked up the award for Sexiest Lips.

The list was announced just days after Zoella caused a stir for posting a somewhat racy selfie on social media.

The star took to Snapchat to reveal an image of herself wearing a long white sleeve top with just a pair of black Calvin Klein knickers on her bottom half.

The Vlogger likes to change her image regularly- seen here debuting edgy new grey hair

The YouTube star is naturally brunette but likes to experiment with different hair colours, including this blonde hue

The selfie was met with a mixture of reviews from her followers, with some praising the star for her candid snap while others declared the selfie to be inappropriate as many of Zoella's followers are teen and pre-teen age.

Supporters of the Vlogger's actions began posting their own underwear selfies with the Hashtag #westandwithZoe.

Zoella herself responded to the criticism in a tweet: 'Bloody morons. Writing about my PJ's when there are SERIOUS things happening all over the world. SMH.'

The young celebrity broke records back in 2014 when her debut novel, Girl Online, became the fastest selling book of 2014.

Zoella at an event with her boyfriend, Alfie Deyes. He is a successful YouTube star in his own right

The five bedroom home in Brighton, which Zoella and her boyfriend, Deyes, purchased for £1 million in 2015.

She later thanked her fans for their support in a further tweet: 'Brimming with love at all your support. The world is full of amazing people.'

I hope one day we will live in a world where promoting self love & body confidence won't be sexualised or shamed.'

Zoella lives with her boyfriend, Alfie Deyes, 22, who is also a Vlogger and YouTube star in his own right, in a £1million property in Brighton.

Her success has made her a millionaire and she is said to make £50,000 a month in books and endorsements alone.

Other stars who made it onto the annual sexy list include reality star Kylie Jenner who was named Sexiest Style Risk-Taker and singer Selena Gomez who was awarded Sexiest Red-Carpet Look.