Designer perfume in exchange for a tweet? New Marc Jacobs pop-up will accept social media posts instead of money

By Daily Mail Reporter

Published: 10:34 EST, 28 January 2014 | Updated: 11:53 EST, 28 January 2014


A new Marc Jacobs pop-up shop will accept Twitter and Instagram posts instead of money.

Social media dispatches tagged #MJDaisyChain will be used as ‘social currency’ to buy fragrance and small accessories at the boutique, which has been called the ‘Marc Jacobs Pop-up Tweetshop’.

The boutique will open in New York’s SoHo neighborhood next weekend.

Shop for free: Marc Jacobs's Daisy pop-up shop will accept social media promotion as currency instead of actual money

Shop for free: Marc Jacobs's Daisy pop-up shop will accept social media promotion as currency instead of actual money

A representative for Marc Jacobs told MailOnline that shoppers will be able to exchange each tweet, Instagram post, or Facebook update for a single item.

Shoppers who dispatch the most creative posts will be entered to win larger-ticket fashion and accessory items throughout the day.

The fragrance: Marc Jacobs launched Daisy in 2007 as a youthful addition to its fragrance portfolio

The fragrance: Marc Jacobs launched Daisy in 2007 as a youthful addition to its fragrance portfolio

The shop will be open during New York Fashion Week from February 7 to 9.

In addition to solely offering social media exchange, the shop will provide shop-goers with a Daisy photo booth, food, drinks, and a free Wi-Fi ‘lounge’- presumably where fashion editors can rest their heels in-between the weekend’s shows.

Marc Jacobs first released its Daisy fragrance in 2007 as a youthful addition to its growing fragrance portfolio.

The scent, which features notes of Gardenia, violet, jasmine, vanilla and strawberry, has since spawned a spin-off line called Daisy eau So Fresh.

It is the best-selling fragrance in Marc Jacobs's entire beauty range, which was expanded this past summer to include a full line of color cosmetics.