Beyonce shows off her incredible figure in a sexy swimsuit as she announces fitness collection Ivy Park with Sir Philip Green
She's a globally successful businesswoman and Beyonce announced the launch of a new fitness brand on Thursday.
The 34-year-old shared a snap of herself wearing a very sexy swimsuit on Instagram which had the name of her range, Ivy Park, emblazoned across the front.
Completing her look with a pair of high-top wedge trainers, the singer can be seen navigating her fit body through a series of hoops as she shows off her latest fashion creation.
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Witness the fitness: Beyonce showed off her incredible figure in a swimsuit on Thursday when she announced the launch of her new workout range with Sir Philip Green
Work It Out: She showed off her athletic prowess as she modelled her latest creation while working her way through some hoops
Get active in a sporty slogan swimsuit like Beyoncé's
Beyoncé and Sir Philip Green (he of Topshop fame) have collaborated on a new activewear label and after all the waiting, it'll finally be released on 14th April.
Called Ivy Park (after Blue Ivy maybe?) the label promises to provide sportswear that combines form and function in a way that only Beyoncé can. We can't wait to see the full collection but for now we'll have to do with this very cool swimsuit and the other sneak peeks currently on the brand's website.
Click (right) to take a closer look and to find out where the label will be stocked. But if you can't wait for 14th April to recreate Queen B's style then why not check out the one-piece styles in our edit below.
We've found stark white slogans and logos on black swimsuits by Private Party, Missguided, Moschino and Jaded London that'll do the trick.
Ivy Park no doubt takes inspiration from Beyonce's daughter, Blue Ivy and the brand is a joint venture, partnership and stand-alone brand created by Beyonce and Sir Philip Green.
Fans will be able to pick up the pieces at Topshop, Nordstrom, Zalando, Net-A-Porter, Selfridges, JD Sports, to name a few.
The first Spring/Summer '16 collection will be available from April 14 and includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance and fitness.
See more Beyonce as she shows off her figure in a very sexy swimsuit for fitness brand
Ring the changes: The singer showed off her inner strength in the images as she posed for the fierce stills
Wet and wild: She showed off her abs in a sporty crop top as she stood out in the rain
Beyonce said of her new project: 'Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand.
'When I'm working and rehearsing, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me.
'My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.'
Looking good: The 34-year-old shared a snap of herself wearing a very sexy swimsuit on Instagram which had the name of her range, Ivy Park, emblazoned across the front
She went on to say: 'True beauty is in the health of our minds, hearts and bodies.
'I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.
Topshop boss, Sir Philip added: 'I want to thank Beyonce for trusting me and our company as her partner for Ivy Park.
Sweet: Beyonce's daughter Blue Ivy stars in the campaign and also models accessories from the range
Beyonce said of her new project: 'Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand'
'When I'm working and rehearsing, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me'
She added: 'My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance'
'It has been an incredible 18 months experience working closely with her and her team to create the Ivy Park brand.
'Her engagement, our many meetings and her continued involvement in the range development has enabled us to deliver some wonderful products.
'It has been fun, exciting and hugely memorable. I believe this is just the beginning of our Ivy Park journey together.
'I want to thank Beyonce's team and our own team for their fantastic work in bringing Ivy Park to life.'
She's got the look: The first Spring/Summer '16 collection will be available from April 14 and includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance and fitness
Topshop boss, Sir Philip said: 'I want to thank Beyonce for trusting me and our company as her partner for Ivy Park'
He said: 'It has been an incredible 18 months experience working closely with her and her team to create the Ivy Park brand'
Adding: 'It has been fun, exciting and hugely memorable. I believe this is just the beginning of our Ivy Park journey together'
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