Caitlyn Jenner channels old Hollywood glamour for new MAC lipstick campaign

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The 66-year-old was named the face of MAC Cosmetics' Viva Glam line in February, and her lipstick Finally Free launched on Thursday
MAC revealed that '100 per cent' of the selling price goes to the MAC AIDS Fund Transgender Initiative
Caitlyn came out as transgender in June with a Vanity Fair cover story
The I Am Cait star is also the new face of H&M Sport

By Heidi Parker For Dailymail.com and Erica Tempesta For Dailymail.com

Published: 13:59 EST, 7 April 2016 | Updated: 14:50 EST, 7 April 2016

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Less than a year after Caitlyn Jenner revealed her transgender journey on the cover of Vanity Fair the 66-year-old has debuted a new photo from her first beauty campaign.

The I Am Cait star, who was named the face of MAC Cosmetics' Viva Glam line in February, looks stunning in the ad which sees her applying the new pink lipstick shade Finally Free, which champions 'All Ages, All Races and All Sexes.'

Similarly to her groundbreaking Vanity Fair cover, Caitlyn channels old Hollywood glamour in a satin corset as she poses in front of a gilded mirror.

Elegant ad: Caitlyn Jenner models a black satin corset and her lipstick shade Finally Free in her new beauty campaign for MAC cosmetics

You glow girl: Caitlyn announced the collabortion on Instagram in February by sharing this photo of herself posed in a gold gown for her MAC campaign

Her golden brown hair falls in waves over her shoulder leaving just one of her large diamond earrings visible.

As for the rest of her make-up, Caitlyn models a metallic, pale green eye shadow to go with her rosy lipstick while leaving her manincured nails painted nude.

Caitlyn's lipstick officially launched on Thursday and retails for $17; both she and MAC celebrated its arrival by unveiling the new ad on Instagram.

In February, MAC revealed that '100 per cent of the selling price goes to the MAC AIDS Fund Transgender Initiative, to further its work in support of transgender communities'.

Glam squad: The 66-year-old is pictured getting her make-up done while watching Tina Fey on Live! With Kelly and Michael last month

Family portrait: Caitlyn's daughter Kylie (far right) has her own sell-out Lip Kits that are the first items to debut from her Kylie Cosmetics line

Because all of the proceeds are going to a worthy cause, Cailtyn admitted in an interview with MAC that she picked a shade that people can't get enough of.

'I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick,' she explained. 'I like a little color on my lips, not a lot during the day.

'And this rosy nude is the color I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.'

Caitlyn announced the collaboration less than two months ago by sharing of herself modeling a slinky gold gown while posing alongside a glam squad.

Quality time: Caitlyn took to Instagram last month to share this photo of herself golfing with her son's Brandon (left) and Brody (right)

Always an athlete: Caitlyn was named the new face of H&M Sport in March and shared this photo

Wedding bells? Caitlyn is seen trying on a wedding dress in a trailer for the second season of her reality show I Am Cait

'I'm finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities [sic],' she captioned the image.

And she is not the only member of the Kardashian-Jenner family who is in the cosmetics business.

While her stepdaughters Kourtney, Kim, and Khloe Kardashian have their Kardashian Beauty, Caitlyn's youngest daughter Kylie has become a beauty industry sensation thanks to her sell-out Lip Kits, and Kylie Cosmetics will soon become an entire make-up line.

It has been a busy few months for Caitlyn, who was revealed as the new face of H&M Sport last month. In addition to her new campaigns, she has been filming season two of her reality series I Am Cait.