'Behind every fat woman there's a beautiful woman - Amy, you're in the way': Gambling company sparks fury by tweeting a photo of Ms Schumer along with a 'plus-size' jibe

They've come under fire in the past with their provocative comments, and now gambling company Fruity King have sparked fury once again after a posting a mocking tweet about Amy Schumer.

The mobile casino company famously insulted footballer Yaya Toure in January when they put out a derogatory tweet about his wife of 12 years, Gineba Toure.

And now they have caused offence again, after posting a picture of actress and comedian Amy Schumer in her underwear with the caption: 'Don't call Amy Schumer plus-size. Behind every fat woman there is a beautiful woman. No seriously, your in the way (sic.)'

Controversial gambling company Fruity King have come under fire once again after sending a mocking tweet about actress Amy Schumer (pictured at the ELLE Women in Hollywood Awards, October 2015)

It comes just hours after the 34-year-old expressed dismay at being labelled 'plus-sized' by Glamour magazine, taking to Instagram to say that it was 'not cool'.

After Fruity King sent out the tweet on Tuesday evening, alongside a black and white photo of Amy from Annie Leibovitz's 2016 Pirelli calendar, people were quick to express their disgust.

An Oxford-based man wrote: 'This is worse than the holocaust joke you did. Absolutely desperate for you to fail. Looking forward to it happening soon.'

He referred to an incident last month in which the controversial company likened a photo of footballer Jamie Vardy to 'an extra from Schindler's List'.

Iain Botterilly, from London, wrote: 'Trying to work out what's worse. This tweet or the app...' 

Sally Brealey, from Nottingham, sprang to Amy's defence, insisting she was 'normal', while one woman said the actress was 'cute'. 

'I think there's nothing wrong with being plus size': Amy Schumer took to Instagram to insist that she did not consider herself to be plus-size in a post that has been liked more than 82,000 times in less than 24 hours

Another person blasted: 'You promoted this misspelt misguided miss-your-mum bulls*** on my timeline was it worth the money for 20 retweets you f***wits?' 

One woman simply labelled whoever sent out the tweet as a 's***head.' 

Amy was featured in the US edition of the magazine's plus-size issue this month, apparently without being told in advance - and despite being a size 6/8 (UK 10/12).

She took to Instagram yesterday to say: 'I think there's nothing wrong with being plus size. Beautiful healthy women. Plus size is considered size 16 in America. I go between a size 6 and an 8.

'Not cool, Glamour': On Tuesday, Amy took to Instagram to express her dismay after being featured in the US magazine's plus-size issue despite not being asked or told in advance and despite being a UK size 10/12

'@glamourmag put me in their plus size only issue without asking or letting me know and it doesn't feel right to me. Young girls seeing my body type thinking that is plus size? What are your thoughts? Mine are not cool glamour not glamourous.' Her post has been liked 82,000 times in less than 24 hours.

The Annie Leibovitz photograph sees Amy - who says she has struggled with body image issues all her life - wearing nothing but a pair of lacy knickers as she sits on a stool drinking coffee.

When the image hit headlines in November 2015, the actress said: 'I've never felt more beautiful or more like myself. I love my body'.

Fruity King were labelled 'utterly disgraceful' in January after the comments over Manchester City athlete Yaya Toure's wife.

Not the first time: The mobile casino company came under fire in January for a tweet apparently insulting Yaya Toure's wife (left), then again in March after comparing footballer Jamie Vardy to a Holocaust victim (right)

Shocked users were quick to respond to the comments about Gineba, Toure's wife of 12 years, with some saying 'you'll get no business from me' and other reporting the account 

One user, @MajesticMousa, wrote: 'If she's perfect for him why should he care?', whilst Gordon Hart added: 'utterly disgraceful.'

Another user, tweeting under the username @kamalynnwa8, wrote: 'I swear she be satisfying her husband better than models on pills. She's gorgeous look at her!.'

Other users were quick to boycott the company, writing: 'You'll get no business from me', whilst others reported the account based on their tweet.

Stevie Power asked: 'Yer kiddy ain't yer?', whilst @eystephanie wrote: 'What a disgusting and embarrassing attempt at lad humour. Shocking.'  

Commenting on the latest controversy, a spokesperson for Fruity King said: 'It was clearly a joke. It's pretty obvious she's no Erin Heatherton. She has made a career from dishing out insults. I'm sure she can take a fat joke.'