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Report released by the Australian Bureau of Statistics showed on Thursday that Australia’s unemployment rate declined unexpectedly to its lowest level in two-and-a-half years in March. Australian unemployment rate dropped to a seasonally adjusted rate of 5.7% in March, down from the 5.8% recorded in February, beating expectations for an increase to 5.9%. Australian employment change increased to a seasonally adjusted figure of 260.1K, a massive leap from the 0.3K recorded in…See More
Since the AUD bottomed out against the USD in mid-January, it has strengthened by more than 10%, reversing some of its losses. However, a prolonged decline in Australia’s main export commodity prices and investor worries about Chinese economy slowing is expected to keep AUD on the defensive against the USD, according to Scotiabank. Furthermore, the Australian dollar is expected to be impacted by Australia’s accommodative monetary policy stance amidst the slow monetary policy…See More
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Definition and Characteristics of SMS Marketing
The penetration of mobile devices in the American society brought with it vast business opportunities. One of such opportunities is the use of SMS as a marketing strategy. This refers to the use of mobile devices with the aim of promoting a certain product or service. It entails sending of a message by a company to a consumer and subsequent communication.
There are several characteristics of SMS marketing. First, it involves the use of an SMS enabled mobile device in communication. Second, the company writes short and concise message to its clients. Third, it is sustained by the use of keyword and short code. Lastly, it has both the opt-in and opt-out features.