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You want a piece of me!? Sharon Osbourne drops her flawless image to get messy in cake fight with daughter Kelly for hilarious charity shoot

Published: 00:15 GMT, 20 May 2016 | Updated: 00:26 GMT, 20 May 2016

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She is rarely seen looking anything less than preened and flawless.

Yet Sharon Osbourne dropped her impeccable image in the name of charity as she threw herself into a messy cake fight with her daughter Kelly for a new photo shoot.

The 63-year-old former X Factor judge and the Fashion Police host, 31, got messy to throw their support behind Cancer Research UK’s Race for Life.

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Oh no you didn't! Sharon Osbourne dropped her impeccable image in the name of charity as she threw herself into a messy cake fight with her daughter Kelly for a new photo shoot

Sharon slipped into a sensational white gown for the shoot in which things started out very civil, with the mother-daughter duo baking a cake.

The form-fitting gown clung to every inch of her age-defying shape, which was simply astonishing for her sexagenarian status, as it sat with a fishtail hem and fitted waist.

Drawing attention to her bust was the only detail on the gown which was appliques at the breasts, while she accessorised with dazzling diamond earrings.

Her usual shock of bright red hair was styled into her favoured funky preened crop, while she added a slick of vampish red nail varnish to afford the perfect manicure.

Oh my! The 63-year-old former X Factor judge and the Fashion Police host, 31, got messy to throw their support behind Cancer Research UK’s Race for Life

Shocked: Sharon slipped into a sensational white gown for the shoot in which things started out very civil, with the mother-daughter duo baking a cake

Kelly meanwhile went for her beloved retro vibes in a Bardot dress, cascading off her slender shoulders, while nipping in at the waist and meeting in a prom style hem.

The dress was flood-length in its hemline, while she rocked chunky black platforms beneath the dress to add her own youthful brand of cool.

The TV host's hair was styled into a dramatic shaved do while the lilac toned top was raised into a huge victory roll curling around the top of her head in an expertly crafted quiff.

The fun-loving duo threw themselves behind Cancer Research Race For Life for a second year as they call upon women to take on Race for Life’s Pretty Muddy events.

They mean war: Kelly meanwhile went for her beloved retro vibes in a Bardot dress, cascading off her slender shoulders, while nipping in at the waist and meeting in a prom style hem

A vision in... Cake! The form-fitting gown clung to every inch of her age-defying shape, which was simply astonishing for her sexagenarian status, as it sat with a fishtail hem and fitted waist

Working with the charity is particularly close to the Osbourne womens' hearts after Sharon, survived colon cancer in 2002 and then underwent a double mastectomy in 2012 - shortly before Kelly was then diagnosed with the BRCA1 gene in 2015.

Speaking of her own battle, Sharon said: 'Kelly did everything, from getting me a clean nightie and a cup of tea, to just holding my hand – I didn’t have to ask for anything.'

Kelly meanwhile recalled when he stubborn mum would not remove her beloved jewels on her way into surgery for her double mastectomy, saying: 'They gave her something to calm her down which sent her a bit loopy, and she said, "I’m not taking my diamonds off!" Only my mum would try and sneak diamonds into an operation!'

Lovely and lilac: The TV host's hair was styled into a dramatic shaved do while the lilac toned top was raised into a huge victory roll curling around the top of her head in an expertly crafted quiff

Sharon urged women to take part in the Race for Life’s Pretty Muddy, saying: 'I’m honoured to be supporting Cancer Research UK’s Race for Life again this year. Cancer has stolen the lives of so many, but there is something we can do to help change the odds.

'Along with Kelly, I want to inspire women out there to unite to defy cancer and join the Pink Army that is Race for Life. As a cancer survivor myself, I know it takes all your strength and the support of your family and friends to overcome this disease.'

Kelly adds: 'Watching mum fighting colon cancer inspired me to want to do something to beat the disease. I’m supporting Cancer Research UK’s Race for Life so that others won’t have to see their loved ones battling cancer.

'By signing up to Race for Life you can make a difference. Whether you walk, jog or charge, let’s unite against cancer. The gloves are off and we’re ready for a fight.'

Women can take part in 5K, 10K and Pretty Muddy events, with over 300 events taking place nationwide this summer

White and wonderful: Sharon urged women to take part in the Race for Life’s Pretty Muddy, saying: 'I’m honoured to be supporting Cancer Research UK’s Race for Life again this year. Cancer has stolen the lives of so many, but there is something we can do to help change the odds'