Down the rabbit hole: Aussie label Seduce team up with Disney Alice Through The Looking Glass collection campaign starring model of the moment Megan Blake Irwin

Seduce has teamed up with Disney to create a new collection inspired by Alice Through The Looking Glass.

The Australian fashion label unveiled the whimsical campaign starring model Megan Blake Irwin and photographed, styled and directed by fashion blogger Margaret Zhang.

In the photo shoot, rising star Megan, 23, wears a blue floral playsuit as she sits on a table amidst a feast of tea and cakes.

Mad Hatter: Australian model Megan Blake Irwin stars in a new campaign for Disney's collaboration with label Seduce inspired by Alice Through The Looking Glass

Mad Hatter: Australian model Megan Blake Irwin stars in a new campaign for Disney's collaboration with label Seduce inspired by Alice Through The Looking Glass

In a nod to the film, the David Jones model wears a Mad Hatter-style top hat atop a mess of blonde curls.

'I love adventures so Alice is definitely one of my favourite Disney characters,' Megan told the Daily Telegraph.

'Her adventures in the fantasy world of Wonderland are so magical and fun with the white rabbit and the Cheshire cat at the mad tea-party.' 

Sneak peek: The model, 23, wore a design from the collection during Fashion Week

Sneak peek: The model, 23, wore a design from the collection during Fashion Week 

Rising star: Adelaide-born Megan was recently linked to Scott Disick

Rising star: Adelaide-born Megan was recently linked to Scott Disick

In another shot, Megan reclines on layers of tulle on a high-back chair next to a pile of books. 

The capsule collection of 16 pieces will go on sale on Thursday. It  is the first time that Disney has collaborated in the Australian market with a high street fashion label. 

The campaign is the latest in a string of high-profile modelling gigs for rising star Megan, who recently shot with Mario Testino for Vogue Australia, and also landed a starring role in David Jones' Autumn/Winter 2016 season launch in February.

But it's not just her work in front of the camera that is making headlines. Last month the Adelaide-born beauty was pictured partying in New York with Kourtney Kardashian's ex Scott Disick, leading to rumours the pair were dating.

Blake Irwin returned to Australia last week to sit front row at the Oscar de la Renta finale show at Fashion Week in Sydney. 


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