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'The show is important right now': Whoopi Goldberg to produce reality series based on transgender modelling agency

Published: 23:42 GMT, 23 May 2016 | Updated: 00:00 GMT, 24 May 2016

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Last year Caitlyn Jenner's transition opened up a worldwide conversation about the transgender community.

And Whoopi Goldberg is hoping to shed an even brighter light on those issues through her latest project.

The 60-year-old television star is set to produce a new reality show centred on transgender models according to a Monday report from People.

New project: Whoopi Goldberg - pictured in New Jersey on Friday - is set to produce a new reality show centred on transgender models according to a Monday report from People

According to the weekly, the programme which is titled Strut, will focus on Slay Model Management and air on Oxygen.

The Los Angeles-based company is the first to represent transgender fashion talent exclusively.

Whoopi opened up to People about the upcoming programme as she sad: 'This show is important right now, because for all of the positive advances the community has made and continues to make, transgender is still a hot-button word that gets people hysterical.'

The programme is set to follow a group of models with hopes of becoming a marquee name like Alessandra Ambrosio or Adriana Lima but also face the challenges of gender stereotypes.

Coming soon: The programme, titled Strut, will focus on Slay Model Management which is the first to represent transgender fashion talent exclusively

The Ghost actress continued: 'You may even be surprised to discover that you have been seeing and interacting with transgender men and women in ways you didn't even realize!'

Strut is set to premiere later this year on the Oxygen network.

No doubt it is an exciting time for Whoopi as she recently launched a new line of products featuring marijuana that claims to help women who suffer from menstrual stomach cramps.

She told USA Today back in March that period pain is 'not a joke' and that she wants to help those who suffer from it.

Signature: She has been on The View since 2007

Whoopi says that her product, which is released next month, is for people who 'don't want to get high high', but instead simply want a way to relieve their period pain in a calming and relaxing way.

It is only available in California to people with medical marijuana cards due to the federal ban on the drug.

The View co-host launched the brand, Whoopi & Maya, with Maya Elisabeth, founder of Om Edibles, an all female-run medical-marijuana cannabis company in California.

Help: The television host, actress and comedian recently launched a new line of marijuana-infused products, Whoopi & Maya, to help women who suffer from stomach cramps during their periods