Stop loaf-ing around: TOWIE Georgia Kousoulou shows off her toned abs in sexy sports bra as she launches activewear range inspired by BREAD

By Rebecca Davison for MailOnline

Published: 04:48 EST, 6 June 2016 | Updated: 05:17 EST, 6 June 2016

It's all too often a food which is shunned by those on a diet, but TOWIE star Georgia Kousoulou hopes to change people's perceptions of bread.

The 24-year-old models in a series of sexy activewear outfits as she pulls out some serious workout poses, flaunting her toned abs and slim physique, while praising the virtues of the humble loaf.

With leggings which have the words 'Powered by bread' written along the side, the pretty range is inspired completely by bread and the energy it gives us.

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Slice of the action: TOWIE star Georgia Kousoulou models in a series of sexy activewear outfits as she pulls out some serious workout poses to praise the virtues of the humble loaf
Carb loaded: With leggings which have the words 'Powered by bread' written along the side, the pretty range is inspired completely by bread and the energy it gives us

Slice of the action: TOWIE star Georgia Kousoulou models in a series of sexy activewear outfits as she pulls out some serious workout poses to praise the virtues of the humble loaf

Oh crumbs! She also puts on a leggy display in a pair of shorts, teaming them with a T-shirt which reads: 'Eat, sleep, toast, tone'

Oh crumbs! She also puts on a leggy display in a pair of shorts, teaming them with a T-shirt which reads: 'Eat, sleep, toast, tone'

She also puts on a leggy display in a pair of shorts, teaming them with a T-shirt which reads: 'Eat, sleep, toast, tone.' 

Another look shows her sporting wet and tousled hair as she lifts up her 'Powered by bread' top to reveal her slim tummy. 

The beauty also tucks into a wholesome looking sandwich to promote the range, which launches of June 7. 

Grubs up! The beauty also tucks into a wholesome looking sandwich to promote the range, which launches of June 7

Grubs up! The beauty also tucks into a wholesome looking sandwich to promote the range, which launches of June 7

Doing her thing: The shoot comes as new research reveals young women are unnecessarily ditching carbs from their diets

Doing her thing: The shoot comes as new research reveals young women are unnecessarily ditching carbs from their diets

The shoot comes as new research reveals young women are unnecessarily ditching carbs from their diets.

In fact, 59% of women aged 18-34 don’t think bread is a healthy source of carbohydrate and only a fifth (22%) would consider eating bread when they need to up their energy levels before exercising. 

Georgia herself has included bread as part of her workout diet to help her reach her goals. 

Going wild: Georgia herself has included bread as part of her workout diet to help her reach her goals

Going wild: Georgia herself has included bread as part of her workout diet to help her reach her goals

She said: 'These clothes are a fun reminder that whether you’re about to hit the gym or simply have a busy day, we should be fuelling our bodies in the right way – and that includes carbs. 

'Bread is such an easy, flexible and healthy way to get your carbs. I’m proud that this range makes such a healthy statement. 

'As much as we can all get carried away with the latest expensive fad health trend, bread is an important part of eating healthily and is the perfect fuel for my workouts.' 

She said: 'These clothes are a fun reminder that whether you’re about to hit the gym or simply have a busy day, we should be fuelling our bodies in the right way – and that includes carbs'

She said: 'These clothes are a fun reminder that whether you’re about to hit the gym or simply have a busy day, we should be fuelling our bodies in the right way – and that includes carbs'

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