Cinderella moment! Sarah Jessica Parker takes on the role of fairy godmother as she surprises three brides-to-be with princess-worthy shoes from her bridal line

Sarah Jessica Parker gave three unsuspecting brides the perfect Cinderella moment when she took on the role of 'shoe specialist' and surprised them during their bridal fittings in celebration of her new collection of wedding shoes.  

The 51-year-old Sex and the City star was giddy with excitement as she waited to meet the women inside New York City's famous wedding boutique, Kleinfeld Bridal, where her SJP Collection bridal shoes are now being sold. 

'[I am] waiting with baited breath to surprise some gorgeous brides today,' Sarah Jessica admits in the video featured on Brides.com. 'I think I am more excited than anybody.'

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Big moment: Sarah Jessica Parker happily surprised three brides who were trying on dresses and accessories inside New York City's famous wedding boutique, Kleinfeld Bridal 

New gig: In celebration of her SJP shoe collection being offered at the boutique, Sarah Jessica acted as a 'shoe specialist' inside the bridal store 

The women, who thought they were filming a video about trying on wedding dresses and accessories, were undoubtedly shocked when the real-life Carrie Bradshaw pushed a cart of shoes into their dressing rooms.

But before the big reveal, the ladies each take a moment to explain to the cameras how they were feeling ahead of their fittings. 

A bride named Taylor-Rey says that she was feeling a mix of emotions about choosing a gown because had lost nearly 150lbs before her big day.

'I am excited but nervous because I lost 140lbs, so I am nervous about how I will look in certain dresses,' she says. 

In for a surprise: A bride named Taylor-Rey (left) revealed that she lost 140lbs ahead of her wedding, while another woman named Hilary (right) admitted she hadn't picked out her style of shoes yet 

Unique style: Kaitlin, who is pictured holding up her wedding gown, said she really liked 'the trend where people do a pop of color' when it came to choosing her footwear of choice

Another woman named Hilary says she hasn't figured out what kind of shoes she wants, while a bride-to-be named Kaitlin notes that she really likes 'the trend where people do a pop of color' when it comes to choosing her footwear of choice. 

Taylor-Rey, who thinks she is meeting with a shoe specialist, is utterly shocked when Sarah Jessica wheels in her cart. 

'Stop playing. Oh my god,' she responds, prompting the actress to announce that she is going to be Taylor-Rey's 'sales associate and shoe expert' for the fitting.

Hilary has a similar reaction before leaning over to give the fashion icon a hug. SJP warmly shakes her mother's hand and thanks her for letting her 'crash the party'. 

Sweetheart: Kaitlin was shocked when Sarah Jessica came in and started gushing about her gown 

Big reveal: Sarah Jessica surprised each woman by pushing a cart filled with her shoes into their dressing rooms 

Down to earth: The 51-year-old actress happily got down to the ground to show the women each of the shoes from her bridal collection

Meanwhile, Kaitlin can't help but yell: 'What's happening right now?'

And like any fairy godmother, Sarah Jessica is filled with heartfelt compliments as each woman shows models her chose dress before they start considering her shoe options. 

While Sarah Jessica tells Taylor Rey her gown looks 'exquisite' on her, she is equally enamored with the lacing featured on the back of Kaitlin's dress. 

'God the back. It's inane,' she gushes. 'There oughta be a law.' 

Concerned: The Sex and the City star even made sure that the white satin heels Taylor-Rey (pictured) tried on didn't pinch 

Princess treatment: Hilary is pictured modeling a pair of sparkling T-strap heels from the SJP Collection as the actress helps make sure they fit 

And while she may be an A-list star, Sarah Jessica happily got on her knees as she showed each of the girls the shoes from her bridal collection, including the 'Angelica' — blue satin pumps featuring rhinestone brooch detail — and the silver, glittering 'Naomi' peep-toe pumps. 

Unsurprisingly, the women were more than happy to let SJP pick the pumps she thought best flattered their gowns, and Sarah Jessica gives them the full princess treatment as she places the heels on their feet.

'Look how sexy that shoe is,' Sarah Jessica tells Hilary, who is modeling a pair of pointed heels featuring a T-strap. 

The kind-hearted shoe designer even takes a moment to make sure Taylor-Rey's white pumps aren't too tight — although many woman would happily deal with some pinching if it meant they got to wear a pair of SJP's shoes on their big day. 

It's all you: Hilary was more than happy to let SJP pick out the pair of pumps she thought best flattered her gown 

Sarah Jessica took to her brand's Instagram page on Monday to share this photo and reveal that her shoes are now being sold in Kleinfeld Bridal

Here comes the bride: Sarah Jessica, who famously played Sex and the City character Carrie Bradshaw, is pictured in a wedding scene from the 2008 film of the same name 

'I really feel like I am in a storybook or something,' Kaitlin notes. 

And just when the women think it can't get any better, Sarah Jessica reveals that they are being gifted the shoes, which range from $350 to $500. 

'This is just the best day!' Kaitlin exclaims. 

Sarah Jessica took to her brand's Instagram page on Monday to share the news, revealing 'the rumors are true'.   

'The #SJPCollection: Bridal is now available at @kleinfeldbridal in NYC!' she wrote. 'To celebrate, I surprised three gorgeous brides who said "yes" to the dress and then I was given the great privilege of helping them say "yes" to a pair of #SJPCollection shoes to wear on their big day.'