Privacy Policy

World Wrestling Entertainment, Inc. Privacy Policy | Updated April 20, 2015

1. Introduction

The website, www.wwe.com, www.WWEToughEnough.com and our WWE Mobile Application (collectively the Services) you have entered are owned and operated by, or on behalf of, World Wrestling Entertainment, Inc. or its affiliates (collectively, "WWE", "we" or "us").

Please note that this Privacy Policy contains capitalized words or phrases. These words and phrases are defined terms. Their definitions are found either in this Privacy Policy or in our Terms and Conditions of Use ("Terms of Use"). To help you use this Privacy Policy and our Terms of Use, we have made some words, phrases and headings into hyperlinks. These words, phrases and headings have color highlighting.

WWE has received TRUSTe's Privacy Seal signifying that this Privacy Policy and our practices have been reviewed for compliance with the TRUSTe program viewable on the validation page available by clicking the TRUSTe seal. If you have questions about our privacy practices or Privacy Policy, please contact us here.

The TRUSTe certification covers our collection, use and disclosure of information we collect through our website www.wwe.com, www.WWEToughEnough.com and mobile application.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at https://feedback-form.truste.com/watchdog.

World Wrestling Entertainment, Inc. complies with the U.S.-E.U. Safe Harbor framework and the U.S.-Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. WWE has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. To learn more about the Safe Harbor program, and to view World Wrestling Entertainment, Inc.’s certification, please visit http://www.export.gov/safeharbor/.

WWE wants to help you make the most of your visit to our websites and mobile application, and that includes helping to protect your personal privacy. Most of the features on our websites and mobile application are offered without collecting any Personal Information from you; however, some features require you to provide your Personal Information. For example, when you make a purchase or sign up for a paid service (such as in the WWE Shop), you are required to submit Personal Information in connection with our providing various products and services to you. You may also submit content of your own in areas of our websites and mobile application, and some of that User-Generated Content may contain Personal Information. For those areas of our websites and services that do require us to collect Personal Information or allow voluntary submission of Personal Information, this Privacy Policy will offer suggestions on how to make good decisions for yourself and your family.

This Privacy Policy discloses when and how we collect, use, share, and safeguard information from these websites. The Personal Information we collect depends on what you do when you visit our websites or use the various products or services we offer. This Privacy Policy also explains what to do if you do not want to provide Personal Information when you visit our websites, and how to correct, change or delete information you have already provided to us.

By using these websites, you are agreeing to the terms of this Privacy Policy. If you do not agree with any terms or practices described in this Privacy Policy, please do not use our websites.

As used in this Privacy Policy, "Personal Information" means any information by which a particular natural person is reasonably identifiable. Personal Information includes, for example a first name or initial and last name; a home or other physical address; a date of birth; an e-mail address or other online contact information; or a telephone number. When Personal Information is collected, you will know because you will be providing it to us; for example, you may fill out a form on the website or submit information via your account or profile, or in connection with requesting various products or services. When you make a purchase or sign up for a paid service, we will also collect additional Personal Information such as your credit or debit card information or information concerning any other payment mechanism we accept (“Payment Information”). We will use Payment Information only as described in this Privacy Policy to process and complete the transactions you have requested.

2. Children

WWE is committed to providing special protection for the privacy of children who may visit our websites. We encourage parents to spend time online with their children, become familiar with the features of our websites and participate in the activities offered on our websites. For more information on getting involved in your children's online activities, please go to our WWE Parents site. Our protections for the privacy of children include the following:

We do not knowingly solicit, collect, use or retain any Personal Information, for any purpose whatsoever (including internal or external marketing or promotional purposes), from visitors to these websites who are under the age of 13. In addition, we will delete any records of such Personal Information that come to our attention.

We do not allow visitors who we know are under the age of 13 to be listed in any directory of registered users, to participate in any of our chat services, to register for contests, sweepstakes, promotions, or newsletters, or to receive direct marketing from WWE or from our third-party affiliates or service or product providers.

We do collect Personal Information as part of registration processes so that users can obtain certain services, such as newsletters, and so that they can set up accounts or profiles. No person may open such accounts or profiles if he or she is under the age of 13. We do not knowingly allow such persons to register and our websites may employ features and procedures that are intended to help prevent under-age registrations. If we believe that a person who is under the age of 13 has registered with us or set up a profile, account, or has otherwise violated our age-related requirements for a profile, we will terminate that registration and will undertake commercially reasonable efforts to delete any Personal Information we have obtained, including all content from any profile or account.

We recommend that minors who are age 13 or older consult with their parents before sending any information about themselves over the internet.

3. Special Note to Parents

If you become aware that your child has provided us with Personal Information at one of our websites, we invite you to notify us so that we may delete the information from our records and discontinue any related features or services (see "Opt-Out" below). We appreciate your cooperation in assisting us to provide a safe and enjoyable online experience for your children.

4. Social Media Features

Our websites and mobile application include Social Media Features, such as the Facebook Like button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our site. Your interactions with these Features are governed by the privacy policy of the company providing it.

5. Facebook Connect or other OpenID provider

You can log in to our site using sign-in services such as Facebook Connect or an OpenID provider. These services will authenticate your identity and provide you the option to share certain Personal Information with us such as your name and e-mail address to pre-populate our sign-up form. Services like Facebook Connect give you the option to post information about your activities on our websites to your profile page to share with others within your network.

6. Collection of Personal Information

WWE collects Personal Information from visitors to our websites in a number of ways. These include the following:

Subscriptions to our free newsletters, which include updates, special offers and promotions from WWE's various entities, subsidiaries, and affiliates.
Participation in contests and sweepstakes.
Registrations to receive free downloadable desktop applications (e.g., screensavers).
Registrations to participate in chat services (such as WWE.com chat and Pay Per View chats), message boards and the gaming area.
Registrations to send electronic greeting cards.
Registrations for individual accounts or profiles.
Purchases of merchandise, Streaming Pay Per View events, and transactions where home delivery is required.
E-mail transmitted via various links on our websites.

The use of any of these services is entirely optional and voluntary; however, if you do not provide the Personal Information requested, we may elect to not make the related services available for your use. If you send us an e-mail in which you disclose Personal Information, we will use it to discuss the subject of your correspondence and, if appropriate, share it with other interested parties (such as manufacturers of merchandise you have purchased from a website).

If you send us an e-mail, you should know that e-mail is not necessarily secure against interception. So, if your communication needs to include sensitive information like your Payment Information or social security number, please contact us by postal mail or telephone (see "Contact Us" below) rather than e-mail.

We collect your location-based information for the purpose of detecting your location so that we may serve you the correct version of the application. We will only share this information with our mapping provider for the sole purpose of providing you the service. If you no longer wish to allow us to track your location-based information in the Mobile App you may turn this off at the device level.

We may provide you the opportunity to participate in contests on our websites. If you participate, we will request certain personally identifiable information from you. Participation in these contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as city, state, zip code). We also use this information to notify contest winners and award prizes.

We may also request a video submission containing your physical likeness, height, weight and other personally identifiable information you voluntarily disclose in the video. We may display user-created video submissions, the user's name, self-identified "nickname" and location (city, state and country) on our websites. Such submissions may be posted to the website and will be visible to other users and visitors of the websites.

7. Tracking Technologies

Technologies such as: cookies, beacons, tags and scripts are used by WWE, our affiliates and advertising partners and our partners who server content on our site. These technologies are used in allowing us to recognize your computer to save you from having to re-enter the same data every time you visit our websites, allowing us to learn how visitors use our websites, analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

8. Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.

9. Push Notifications

We send you push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.

10. Worldwide Transfers and Processing of Personal Information

All Personal Information that WWE collects at our websites is transferred to, and accessed from, jurisdictions including the United States. By using our websites and/or by submitting Personal Information to these websites, you consent to having your information transferred to, and accessed from, any location worldwide, including the United States. You also consent to having your Personal Information processed and maintained in any location worldwide, including the United States. You acknowledge that other jurisdictions may have laws that are different than the law of your home country.

11. How We Use Your Information

We limit the manner in which your Personal and Payment Information is used. We will use the Personal and Payment Information you provide only in a manner that is consistent with this Privacy Policy. If we obtain Personal or Payment Information from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy. We use Personal and Payment Information for purposes such as: providing you the products and services you want; administering or enforcing transactions you have requested; protecting your accounts from fraud, unauthorized access, or identity theft; verifying your identity in connection with transactions you have requested; and managing our business and protecting our interests. We also use Personal Information (but not Payment Information) to better understand and serve the needs of the WWE community, and to provide news and information to community members on new content, products services, and features of WWE and/or our websites including, without limitation, via direct e-mail. If you have registered with us and do not want to be contacted in the future by WWE or our advertising partners, please see "Opt-Out" below.

We may share Personal and Payment Information with our service providers to assist us with any of the purposes set forth above (which, for example, might include disclosures to attorneys, accountants, auditors, credit bureaus, data processors, payment processors, and technical systems consultants) to the extent necessary or appropriate for them to perform their services to us. In that connection, we may report information about your account(s) to credit bureaus and/or consumer reporting agencies. By way of example, if you order a product or service from us or register for one of our contests, promotions, or interactive services, WWE may share Personal Information with other service providers, suppliers and other third parties (for example, sweepstakes sponsors or delivery services) that assist us in operating the websites or providing the products or services. We do not share your Personal Information to third parties except as described in this Privacy Policy.

Please note that we will release your Personal or Payment Information if required to do so by law, search warrant, subpoena, court order or other legal process. WWE may also disclose your Personal or Payment Information if we have a good faith belief that such disclosure is reasonably necessary to detect or prevent fraud or to protect the rights, property, health or personal safety of WWE, WWE employees, our third party licensors, customers or the public. We may also disclose your Personal or Payment Information if you or your legal representative authorizes us to do so, or if it is necessary to perform credit checks or collect or report debts owed to us.

WWE reserves the right to transfer any Personal or Payment Information in the event we transfer all or a portion of our business or assets, such as bankruptcy, dissolution, merger or acquisition. If such a transfer should occur, the privacy policy of another company may supplant our Policy. However, we will use commercially reasonable efforts to try to require that the transferee uses Personal or Payment Information in a manner that is consistent with our Policy.

12. Links to Third Party Websites/Mobile Applications

Our websites or mobile applications contain or may contain certain hyperlinks to other websites or mobile applications, some of which may display WWE's logos or other WWE content. These websites and mobile applications may have privacy policies; however, all of these websites, mobile applications and their privacy policies are independent of our websites or this Privacy Policy. WWE is not responsible for compliance with other websites' or mobile applications' privacy policies or data collection practices. You should review these privacy policies carefully before providing any Personal Information to these websites or mobile applications.

13. Third Party Ad Servers and Advertisements

Ads appearing on our websites may be delivered to you by DoubleClick, or by other third party advertising companies. Information about your visits to our websites and third party websites, such as number of times you have viewed an ad, date/time at which the ads were shown, the advertisers' cookies (browser or Flash) or other technologies, and the IP address of the computer you use is used to serve ads to you on our websites. We do not have access to the cookies that may be placed by our third party advertising companies. We share website usage information about visitors to our websites with these companies for our purposes, and for their purposes, which include – for example – managing and targeting advertisements, measuring their effectiveness, and for market research analysis. For these purposes, we and third-party advertising companies we use may note the pages you visit on our sites. For more information about DoubleClick, please see http://www.google.com/doubleclick/ and http://www.google.com/intl/en/policies/privacy/.

14. Limitations on Use of Personal Information

We will use or retain your Personal Information only in accordance with the terms of this Privacy Policy. In general, we strive to keep Personal Information only for so long as is needed to fulfill your requests, support the services you have requested, process your orders, or comply with the law, although we reserve the right to keep it for a longer period of time.

15. Security of Personal Information

We take what we believe to be commercially reasonable physical, administrative and technical precautions to keep your Personal Information secure, including the use of Transport Layer Security technology (formerly referred to as secure socket layer [SSL] technology) to help protect the transmission of Payment Information.

16. Opt-Out

In general, features on our websites requiring registration allows you to opt-out from receiving updates, special offers, promotions, marketing or other correspondence from either us or our business affiliates or advertising partners by following the unsubscribe instructions contained in the e-mail communications you receive. In addition, if after registering you would no longer like to receive such information, click here and sign into your account. After signing in, select My Preferences. Below the Superstars are the e-mail preferences. Clicking Uncheck All and Save Changes will remove you from all of our mailing lists. Indicate your preference to "unsubscribe," and we will remove you from our list. Please be sure to include your name and e-mail address in the e-mail, so that we can remove that information from our list.

We partner with a third party ad network to either display advertising on our websites and mobile application or to manage our advertising on other sites. Our ad network partner uses cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. If you are in the EU, please click here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

17. Access/Correct/Update/Delete Personal Information

If you would like to know what Personal Information WWE has concerning you, send an e-mail by clicking here. We will be in contact with you (by mail or otherwise) to verify your identity and provide you the information you request. We will respond within 30 days to your request for access to your Personal Information. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why. Even if we are able to make your content no longer visible, this does not ensure complete or comprehensive removal of your content or personal information from the Internet as third parties may retain screen shots and/or share your video on other websites.

If you would like to correct or update your Personal Information, click here and sign into your account. If you would like to delete your account or remove your information from our blog or community forum, send an e-mail by clicking here.

However, any information that has been posted as a comment or blog, gallery, or forum entry cannot be deleted by users and may be seen by others. WWE reserves the right to delete any User-Generated Content that it determines is no longer of relevance to the community, to free up memory or for any other reason in its discretion.

18. Changes in this Privacy Policy

WWE reserves the right to change this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post those changes here and we will change the "Updated" date at the top of this page. If we make any material changes we will notify you by e-mail (sent to the e-mail address specified in your account) or by means of a prominent notice on this site prior to the change becoming effective. We encourage you to visit this area frequently to stay informed.

19. Contact Us

If you have any comments or questions about this Privacy Policy, please send an e-mail by clicking here.

You may also contact at us by postal mail or telephone at:

WWE Member Services
1241 East Main Street
Stamford, CT 06902
(203) 352-8600

20. Complaints

If you wish to lodge a complaint about any conduct that you believe is not consistent with the terms of this Privacy Policy, please contact: