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Ashley Graham flaunts her curves as she poses in just her underwear in her latest plus-sized lingerie campaign

Ashley, 28, helped designed a collection for plus-size retailer Addition Elle
The images were shot by Canadian photographer Shayne Laverdière
Collection embodies 'femininity while maintaining ideal fit'

By Kate Samuelson For Mailonline and Valerie Siebert For Dailymail.com

Published: 11:57 GMT, 28 June 2016 | Updated: 12:55 GMT, 28 June 2016

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The life of a world-famous model is certainly a busy one.

Plus-sized catwalk beauty Ashley Graham, 28, has gone straight from runways shows at New York Fashion Week to starring in a new lingerie campaign for Canadian store Addition Elle.

The retailer for curvy women helped launch Ashley into super-stardom - and she is now pictured modelling her fall 2016 lingerie collection for the brand in smoking-hot images.

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Plus-sized supermodel Ashley Graham, 28, has gone straight from runways shows at New York Fashion Week to starring in a new lingerie campaign for Canadian store Addition Elle

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She's a much celebrated plus size model and Ashley Graham has also managed to bag the title as first plus size model to grace the cover of Sports Illustrated magazine. It's easy to see why of course.

We're loving how this lingerie showcases her curves. With a smooth and easy T-shirt design, strappy detail and subtle lace, this bra is both functional and stunning.

You can click to the right to get Ashley's exact bra now in sizes C or bigger from her own collection at Addition Elle.

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The plus-size retailer helped launch Ashley into super stardom - and she can be seen modelling the fall 2016 lingerie collection for the brand in this set of smoking hot images

The collection is said to embody 'femininity while maintaining the ideal fit and comfort of your everyday go-to pieces' and a bra and pants set starts from around $60 (£45).

'You asked, and we listened,' said Ashley, when speaking about the new line. 'This collection is for everybody.

'I believe in beauty beyond size, and that sexy is a state of mind.

'Ashley Graham Essentials take the everyday comfort and fit into the sexy zone proving essential is anything but basic,' added Addition Elle VP Marketing Roslyn Griner.

'You asked, and we listened,' said Ashley, when speaking about the new line. 'This collection is for everybody. I believe in beauty beyond size, and that sexy is a state of mind'

Other photos showcasing Ashley's new collection, taken by Canadian photographer Shayne Laverdière, see the model posing in a variety of fetching undergarments in and around a subway carriage.

In one photo she stands among the seemingly oblivious passengers in a blue mesh bodysuit and in another leans up against the outside of the car in a navy bra and underwear with a fur coat draped about her.

The line is her 10th branded one with the company, and is due for release in July, featuring the same sort of delicate lace and curve-hugging sexiness that has made her previous wares such a success.

Taking a ride: Ashley Graham, 28, poses on a subway as she stars in the campaign for Addition Elle's fall 2016 lingerie collection

Long-running partnership: The campaign is for Ashley's 10th branded collection with the Canadian plus-size retailer

Got the look: The images, shot by Canadian photographer Shayne Laverdière, see the famous model show off her assets in a variety of sexy underwear while posing on and around the train car

'My 10th collection with Addition Elle is one of my favorites to date,' the model said in a statement. 'The styles have really evolved with my career, and me and we're able to push the boundaries a bit more with the success of each collection.'

She added: 'We thoughtfully designed this collection so our customers can incorporate the lingerie into their outfits, not just wear them underneath.

'I also never thought I'd be on the subway in my underwear!'.

More of the same: The new collection boasts the same figure-hugging styles and sexy cutouts that have become a staple of Ashley's wares

Looking on: Ashley is surrounded by other riders on the train for many of the images

Ever since Ashley Graham appeared on the cover of Sports Illustrated as the first plus-size model to do so, she says that her 'life has not slowed down whatsoever'.

And never has that been more clear than in a new video done by Vogue.com where filmmakers followed the 28-year-old model around for 36 hours of her incredibly packed schedule.

'In a whirlwind weekend, Ashley Graham made her way from a fitting with Michael Kors in New York City to Las Vegas to host the Miss USA pageant (in front of an audience of hundreds of thousands), before jetting back home again to attend the CFDA Awards,' reads the video description.

A star's schedule: Vogue followed supermodel Ashley around with cameras for 36 hours in a new video

On the go: The video shows Ashley making her way through New York and being briefed on her job as host for the Miss USA pageant

'All in a day’s work for a supermodel on the rise!'

The video starts with the publication climbing right into bed with the model of the moment, where she reveals that she 'just got off a red eye' but has to get on with her day because 'I guess I'm a supermodel now'.

Taking a car through the streets of New York, Ashley talks on the phone in preparation for her job hosting Miss USA, asking pertinent questions like the ratio of women of colour to white women who are taking part the show, before jokingly checking: '[The event will be] more about me and less about Miss USA, right?'

Suddenly the clip is taking the viewer down the Strip in Las Vegas, where Ashley is rushed to her glam squad.

All curves: Ashley remarks, 'My boobs are so big, right?!' as she is set upon by a glam squad ahead of the Miss USA pageant

Saying hello: while making her way through the halls, Ashley and the gang bump into some of the contestants

The gig: The Vogue video briefly shows Ashley onstage at the event presenting in front of thousands

On display: Ashley hosted the 2016 Miss USA pageant at the T-Mobile Arena in Las Vegas on June 5

'My boobs are so big, right?!' Ashley exclaims as she holds her bust in place while a make-up artist brushes away at her famous assets.

She appears to film a Snapchat while heading with her entourage down the hall and bumping into some of the contestants along the way.

'Everything that I do is about size, and I'm really excited for the day that nothing has to be about size anymore,' Ashley tells the camera at one point.

There is a short glimpse of Ashley onstage as host before she is back on a bus to a plane and headed again to New York City.

Getting a hand: Ashley's next stop in New York is a fitting with designer Michael Kors (left) who she strips off and has a little dance with before getting dressed

Getting ready: Ashley is fitted into a gorgeous black halter dress and decked out with diamonds before heading out

Simply Stunning: Ashley walked the CFDA Fashion Awards red carpet at the Hammerstein Ballroom on June 6

There she meets up with Michael Kors for a fitting ahead of the CFDA Awards, and the designer outlines his plans to give her a look that is 'sleek, chic, New York sexy'.

The pair seem to have all sorts of fun, with Ashley busting out a few dance moves and throwing off her dress before being zipping into a stunning black halter number and decked out in weighty diamonds for the red carpet.

On the way to the event, she tells the publication that the best part of her whirlwind fame following her appearance on the Swimsuit Issue cover has been: 'All of the emails and comments from young girls and older women who say "thank you". They were like me, they never had a role model growing up that looked like them.'