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Lights, camera, Burberry! Fashion house shares behind-the-scene snaps of Brooklyn Beckham shooting Brit fragrance campaign

Published: 20:09 GMT, 11 July 2016 | Updated: 00:05 GMT, 12 July 2016

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On Sunday, Burberry unveiled the stunning promotional images he shot for their latest Brit fragrance campaign.

And the next day, the British fashion house shared behind-the-scenes snaps of Brooklyn Beckham at work with his models in London.

In one of the images, the eldest son of footballer David and fashion designer Victoria wears a decidedly urban ensemble consisting of a white t-shirt, ripped jeans and a backwards cap, all the while staring at this subject through the lens.

Serious business: On Monday Burberry released behind-the-scenes images of Brooklyn Beckham shooting the fashion house's latest campaign for its Brit fragrances line

In another image, Brooklyn, wearing a leather bomber jacket, is seen studying his recent photographs on a nearby screen as his model waits for his next command.

The black-and-white images stay true to Brooklyn's own style and artistic sensibility, as he typically uploads monochrome photos to his personal Instagram account, which now counts 7.7 million followers.

In all of the images Brooklyn seems to relish his work and to take great care to get the best out of himself and the muses he photographs.

Deep in thought: Another image shows Brooklyn reviewing his latest shots as his model waits for the young photographer's next command

Monochrome magic: The images stay true to Brooklyn's personal aesthetic and artistic sensibility, as he typically uploads black-and-white photos to his personal Instagram account

Man-in-charge: Stills from the shoot make it clear that young Brooklyn had control over the images

Brooklyn, who also models, plays football, skateboards and attends school, is quickly becoming a seasoned photographer.

In January he shot his first Burberry campaign live on social media, drawing praise from Burberry's creative director Christopher Bailey.

'Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work,' he said at the time.

An eye for art: On Sunday Burberry unveiled the new campaign for its Brit fragrances shot by Brooklyn

'His style and attitude were exactly what we wanted to capture in the spirit of this new Brit fragrance campaign.'

Shot in London, the most recent campaign stars an all-British cast of newcomers including Ben Rees, Lewis Helim, Todd Dorigo, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis.

Customers keen to take home some of Brooklyn's work are in luck.

They can choose their favourite campaign images from a selection of 36 limited edition posters displayed at Burberry fragrance counters, select retailers and in Burberry stores.

The artist at work: Ahead of the launch Burberry released this behind-the-scenes shot of on its Instagram page

Gorgeous: The campaign stars an all-British cast of newcomers including Ben Rees, Lewis Helim, Todd Dorigo, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis

High-fashion takeaway: Customers can choose their favourite campaign images from a selection of 36 limited edition posters displayed at Burberry fragrance counters, select retailers and in Burberry stores

Seasoned: In January Brooklyn shot his first campaign for Burberry live on social media, and uploaded some stunning behind-the-scenes shots to his personal Instagram

Burberry's three Brit fragrances for women include Burberry Brit For Her Eau De Parfum and Eau De Toilette (a candied floral fragrance); Burberry Brit Rhythm Floral Eau De Toilette (a lively floral fragrance with an unexpected twist of fruit); and Burberry Brit Sheer Eau De Toilette (a fruity fragrance with notes of pink peony, black grape and a touch of musk).

The Brit fragrances for men are Burberry Brit For Him Eau De Toilette (a sharp, woody fragrance); Burberry Brit Rhythm Eau De Toilette (a vibrant woody aromatic fragrance); and Burberry Brit Splash Eau De Toilette (a bright aquatic fragrance).

Excited: The day before his first photo gig in January, Brooklyn posted this shot on Instagram along with the caption: 'Excited to photograph the Burberry campaign tomorrow'