Gwyneth Paltrow and Will.i.am sign up as mentors for Apple's $10m 'Planet of the apps' reality TV show to find the next Snapchat

Apple's first TV show will feature Gwyneth Paltrow as a mentor helping entrepreneurs compete for a $10m investment in their app idea, it has been revealed.

She will join tech investor Gary Vaynerchuk and musician-entrepreneur will.iam on the show, it has been revealed.

Called Planet of the Apps, the show is being co-produced with Propagate, a newly launched production company co-owned by Ben Silverman, best known for The Biggest Loser, and Howard T. Owens of MasterChef Junior fame. 

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'Developing and launching a business based on your own original idea can be exhilarating, but intimidating,' Paltrow said in a statement. 

'This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples' lives.'

Silverman and Owens added, 'We are thrilled to collaborate with Gwyneth, Gary and will.i.am on 'Planet of the Apps.'… Our team of advisers are entrepreneurs who have each launched and built successful brands and can tap into their personal experience to offer advice to the app developers selected for the series.' 

Called Planet of the Apps, the show is being co-produced with Propagate, a newly launched production company co-owned by Ben Silverman, best known for The Biggest Loser, and Howard T. Owens of MasterChef Junior fame. Will.i.am will also be involved.

The series is currently looking for participants.

The casting call is looking for app creators who have a vision to 'shape the future, solve real problems, and inspire change within our daily lives.' 

'Over 2 million apps are available on the App Store, with new apps published every day,' said Silverman and Owens, Co-CEOs of Propagate.

 'Planet of the Apps will give app creators the chance to break through and share their ideas with the world. 

'This is an exciting format that taps into what is driving culture today. 

'We can't wait to see the groundbreaking ideas accepted for the show grow into viable businesses.' 

Contestants will receive mentorship from 'the world's best experts in tech and entertainment.' 

Developers who make it to the final round of the show will also meet with venture capitalists who will be investing up to $10 million, though Apple says developers are not required to take the money or give up any equity in their apps. 

Apps featured in the show will also receive prime placement in the App Store.

To dfind contestants, Planet of the Apps is teaming up with Product Hunt on a four city tour in San Francisco, Los Angeles, Austin and New York.   

The firm is working with Will.i.am and two veteran TV executives, Ben Silverman and Howard T. Owens, on a new show that will spotlight the app economy, according to the New York Times.

The firm has already produced Taylor Swift's 1989 world tour, a docu-series with Vice about the local music scene live streams of hundreds of live music shows from its music festivals held in London and other countries. 

'One of the things with the app store that was always great about it was the great ideas that people had to build things and create things,' Eddy Cue, Apple's senior vice president of Internet software and services, told the paper.

However, he said the firm was not, as has been rumoured, looking to produce dozens of films and shows.

'This doesn't mean that we are going into a huge amount of movie production or TV production or anything like that,' Mr. Cue said. 

The new app show came about after Mr. Silverman brought the idea to Apple. Mr. Silverman, who is an executive producer of the TV series 'Jane the Virgin,' 'Marco Polo' and 'Flaked,' worked with Mr. Cue nearly a decade ago when he was a top TV executive at NBC, which made the comedy 'The Office' available on iTunes.

The dial (pictured left) has Wi-Fi and its own SIM card, enabling it to connect to the internet or the mobile phone network. When it's released in April, exclusive to Three, users will also be able to wirelessly connect to their existing smartphone for calls, even though it's a different number. Will.i.am is pictured wearing dial right

'We thought it was perfectly tailored for Apple,' Mr. Cue said.

However, in Will.i.am Apple has chosen a rival.

Earlier this year, he unveiled a smartwatch that can make calls and send texts without a connected phone being nearby.

He hopes the latest design will 'change the way we think about technology,' in a similar way to the iPhone did in 2007. 

Unlike Siri and other voice features, will.i.am is encouraging users to 'chat to dial like a friend'.

An impromptu stage demonstration of the tech last night saw will.i.am tell the dial to play music from Adele.

But the dial, powered by a voice recognition platform called AneedA, can also recognise follow-up questions, too.

After it played Adele's song Hello, the musician asked 'When are the next concerts?' and the dial read out a list of her next appearances. 

As well as reading out texts and recording replies from your dictation, wearers can order an Uber simply by saying, 'Get me a car to JFK', for example.