The breakfast of champions! Kellogg's vaults over Wheaties by featuring the Final Five gymnasts on boxes of Special K

  • Simone Biles, Aly Raisman and the rest of the gold-medal winning U.S. gymnastics team will appear on boxes of Kellogg's Special K Red Berries
  • Consumers have traditionally associated Olympic triumph with orange cereal boxes of Wheaties 
  • It's the second Olympics in-a-row Kellogg's has beaten its closest rival 

By James Gordon For Dailymail.com

Published: 16:57 EST, 12 August 2016 | Updated: 23:26 EST, 12 August 2016

Kellogg's has revealed that the faces of Simone Biles and her team mates would appear on boxes of the Special K breakfast cereal.

It is the second Olympics in a row that Kellogg's has secured a winning endorsement over Wheaties and its parent company General Mills.

In 2012, Kellogg's managed to secure Biles' teammate Gabby Douglas for the face of their cereal boxes. 

In the past, Wheaties three other American female gymnasts who won all-around gold: Mary Lou Retton in 1984, Carly Patterson in 2004 and Nastia Liukin in 2008. 

The cereal maker unveiled a "Gold Medal Edition" of Special K Red Berries cereal on Friday

The cereal maker unveiled a 'Gold Medal Edition' of Special K Red Berries cereal on Friday

Kellogg's Gold Medal Edition boxes of Special K Red Berries feature Simone Biles on one side

Kellogg's Gold Medal Edition boxes of Special K Red Berries feature Simone Biles on one side

As the U.S. women's gymnasts stepped into the media glare on Friday they all seemed to look rather shellshocked by the attention.

'I'm looking forward to going home and seeing my family and being in my house and everything, just being in a home,' said 19-year-old Biles, when asked what she was most anticipating after Rio.

'I'm pretty sure I'll just go on lockdown in my house,' said Biles, of Houston. 'It won't be exactly normal but we'll make it as normal as possible.'

Normality could be hard to achieve in the next few months for the five athletes in their teens and early 20s, warned Aly Raisman, the 22-year-old captain of the team.

Raisman, who finished behind Biles in the all-around to clinch individual silver, was part of the squad that won the team gold in London in 2012 and remembers the whirlwind of attention that followed.

Kellog's will be hoping the addition of the gymnasts to its boxes will help shift some stock. There has been much talk of the the brand's 'fading popularity' and that it is 'dragging down Kellogg's sales'

Kellog's will be hoping the addition of the gymnasts to its boxes will help shift some stock. There has been much talk of the the brand's 'fading popularity' and that it is 'dragging down Kellogg's sales'

Who can resist a box now? The full winning women's team, from left,  Laurie Hernandez, Aly Raisman, Simone Biles, Madison Kocian and Gabby Douglas who dubbed themselves the Final Five

Who can resist a box now? The full winning women's team, from left,  Laurie Hernandez, Aly Raisman, Simone Biles, Madison Kocian and Gabby Douglas who dubbed themselves the Final Five

'It's very exciting and very crazy. I've told them a lot about it,' said Raisman, who lives outside Boston. 'Back in the States everyone's going to be taking photos and asking for our autographs and it's very surreal.' 

The team were on the first of two rest days before the competition resumes on Sunday with the women's uneven bars and vault final.

'I just want to be up on the podium and finish with a good bar set,' said Gabby Douglas, 20, who was also part of the 2012 gold-medal-winning team. Asked how she maintained her focus despite the distractions of 10,000 athletes and hundreds of thousands of fans, the Virginia Beach native said, 'You kind of just stay in your own bubble.'

Team mate Madison Kocian, a 19-year-old for Dallas, also had her sights set on the upcoming events.

Success can be fleeting in gymnastics, with most athletes' careers over by their mid-20s, but at least three months of applause await the group, who embark on a 36-city tour of the United States after the Games.

'I feel like our schedules are just getting built up every day,' said Laurie Hernandez, of Old Bridge, New Jersey, who at 16 was the youngest of the group. 'We just go wherever they tell us to.' 

Comments (8)

Share what you think

The comments below have not been moderated.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

Add your comment

By posting your comment you agree to our house rules.

Who is this week's top commenter? Find out now