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Kylie Jenner 'consults legal team' after weight loss company uses lookalike model in new billboard campaign

Published: 06:53 EST, 4 September 2016 | Updated: 10:49 EST, 4 September 2016

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A new billboard ad has prompted Kylie Jenner to ‘consult lawyers’ after the company behind it used a model in her likeness to promote their services.

The reality star reportedly believes an advertising campaign for a weight loss procedure that promises to ‘freeze your fat’ is wilfully deceiving potential clients into thinking she endorses the company behind it.

Promotional material posted across Los Angeles over the weekend show a slender, lingerie clad brunette alongside a web address and telephone number for local company DoctorFatOff.com.

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Lookalikes: A new billboard ad has reportedly prompted Kylie Jenner to ‘consult lawyers’ after the company behind it used a model in her likeness to promote their services

Kylie is said to be particularly aggrieved with the model, whose high cheekbones, sculpted eyebrows and fuller lips draw strong similarities with the 19-year old.

TMZ report that Kardashian-Jenner family members have since alerted their legal team in a bid to end the new campaign.

MailOnline have contacted Kylie's representatives for further comment.

Not happy: The reality star reportedly believes an advertising campaign for a weight loss procedure that promises to ‘freeze your fat’ is wilfully deceiving potential clients into thinking she endorses the company behind it

The reported move comes after the brunette took to Instagram to show off her toned stomach in a short video on Saturday.

She later deleted the video, in favor of a close-up shot of her outfit, focusing on the showstopping crop top.

The raven-haired beauty simply captioned the close-up picture: 'Happy Saturday.'

Meanwhile: The reported move comes after the brunette took to Instagram to show off her toned stomach in a short video on Saturday

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Kylie Jenner has been busy re-stocking her online Lip Kit store these last few weeks with a series of new colors and now eye-shadows and the Lip Kit queen shows no signs of slowing down. Rumor has it she is even looking into opening a brick-and-mortar store for her beauty range in Calabasas.

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Meanwhile over on Snapchat the star could be seen looking a bit upset as Caitlyn Jenner shared the first app she had purchased on her new phone - and it wasn't Kylie's.

Caitlyn teased her daughter regarding the purchase, telling Kylie to look at her phone to see what it was, after which the teen shouted: 'Facetune!' - an app used to clean up selfies to make them blemish-free and ready to post on social media.

'I thought you were gonna say the Kylie app!' she gushed, before Caitlyn assured her: 'Well no, I can get that.'