Sweet phone Alabama! Apple CEO Tim Cook shows off his singing skills in surprise carpool karaoke video which introduced Apple iPhone 7 unveiling
- Cook joined Late Late Show host James Corden for Carpool Karaoke video
- Superstar Pharrell Williams joined later with some special fashion advice
- 'Siri' told Corden that Cook is 'wonderful' but has a bit of a hectic schedule
- Cook, 55, unveiled the hugely anticipated iPhone 7 in San Francisco today
Apple's millionaire CEO kicked off the unveiling of the new iPhone 7 with a very humble musical nod to his home state.
Tim Cook opened the presentation for the hugely anticipated device with a video of himself doing Carpool Karaoke with Late Late Show host James Corden and music superstar Pharrell Williams.
In a touching nod to his home town state, Cook belted out Lynyrd Skynyrd's classic rock anthem 'Sweet Home Alabama'.
At one point, Corden asks Siri - the iPhone's voice automated 'personal assistant - what it thinks of Cook.
(From left to right) Apple CEO Tim Cook was joined by music artist Pharrell Williams for a very special Carpool Karaoke with Late Late Show host James Corden
It replies: 'He's wonderful but scheduling his appointments is crazy.'
When he asks Siri what it thinks of him, it replies: 'This is about you, not me' - prompting an outburst of laughter from both men.
He and Corden began the karaoke session by singing in unison to One Republic - Cook's favorite band - before Pharrell joins in to give him some fashion advice.
The ever-stylish Pharrell presents Cook and Corden with flashing, striped sunglasses.
'I think we should listen to a song about where you're from,' Corden says to cook before the trio blasts out a passionate rendition of the country classic.
Corden asks Cook whether he can give him any insider secrets before the official presentation at the Bill Graham Civic Auditorium in San Francisco.
'We're going to talk about some great stuff,' he replies coyly, before laughing nervously.
The trio belted out country classic 'Sweet Home Alabama', in a touching nod to Cook's home state
Cook and Corden began the video by singing to One Republic before Pharrell joined in with some fashion advice
The Carpool Karaoke video ended with Corden appearing to drop Cook off at the Bill Graham Civic Auditorium in San Francisco (pictured) where he unveiled the iPhone 7
Apple finally revealed the new water and dust resistant iPhone 7 (pictured) and a new version of its Apple Watch after months of speculation
The video ends with Corden appearing to drop Cook off at the convention center where he was due to unveil the iPhone 7.
In a rare slip, Apple accidentally unveiled the device itself with a tweet minutes before the unveiling - before deleting it seconds later.
Once on stage, Cook said: 'We've now sold over a billion of them. 'The iPhone has become truly a cultural phenomenon.'
'This makes it the best selling product of its kind in the history of the world.'
'It's the best iPhone we have ever created - this is iPhone 7. It makes all the things you do every day better.'
Apple finally revealed the iPhone 7 and a new version of its Apple Watch after months of speculation and rumors on the Internet.
Apple controversially dump the headphone socket in favour of the lightning port (pictured) and wireless headphones
The new $159 wireless EarPods have a five hour battery life and recharge by attaching to portable carry case via a Lightning cable - but will be sold separately.
IPHONE MESSAGES TOTALLY OVERHAULED IN IOS 10
iPhone 7 has overhauled messaging system
Apple has announced details for its new operating system for its iPhone and iPad devices - iOS 10.
Many of the updates to the software centre around messaging, adding predictive emojis and other multimedia features to its app.
Here are a few of the features included in iOS 10:
EMOJI PREDICTIONS
A feature that is already widely used in messaging app Line, iOS 10 will enable users to easily replace words with emojis.
The keyboard will automatically highlight words that it has a corresponding emoji for, which users can simply tap on to replace with one of the tiny pictures.
STICKERS
Another feature that is already used by various other messaging apps including Facebook's Messenger, stickers will be added in Apple's new software update.
These can be added to text-based message bubbles or even added on top of photos.
ANIMATIONS
The upgraded iPhone software will enable people to add full-screen animations to their messages.
Sending messages like 'Happy birthday!' will fire up animations such as balloons, confetti and fireworks that briefly take over the whole screen.
HANDWRITTEN NOTES
In order to add a personal touch, iOS will let users send messages in their own handwriting.
While most people probably don't want to write an entire message out using this method, it will enable them to sign their name or convey a short message.
When it arrives at the other end, the recipient will be able to see the message being animated, as if it's being written by flowing ink on paper.
INVISIBLE INK
This enables iPhone users to send a text message or photo that stays hidden until the recipient swipes over it on the screen.
The secret message appears blurred in the speech bubble until the swirling dots disappear to reveal what's underneath.
The idea is that people can send surprise messages, such as a birth announcement, or particularly private messages or images that are only meant for the eyes of the recipient.
BUBBLE EFFECTS
An update to the speech bubbles used in Apple's messaging app will let people add emphasis to their messages.
If they want to 'shout' something, pressing firmly on the Send button will bring up a few options, including Loud, which will make their messages briefly shake and appear bigger on the recipient's screen.
Likewise, opting for Gentle, will make the text more subdued and make it appear as though they are whispering.
TAPBACK
This time-saving feature means that users will not have to type out a full reply.
Similar to Facebook's Reaction emojis, a new button will offer up six quick responses including a thumbs up, thumbs down, a heart, 'haha', exclamation marks and a question mark.
IMESSAGE APPS
As part of iOS 10, Apple is introducing a new App store for iMessage.
The mini apps, created by third-party developers will include stickers and gifs as well as payment apps that can be used without leaving the conversation.
It controversially dump the headphone socket in favour of the lightning port and wireless headphones, and boasts a longer battery life.
Apple also unveiled new $159 Airpod wireless headphones, but will include an adapter for older headphones along with lightning headphones in every box.
It will cost the same as the iPhone 6s, and be available in new larger capacities.
The water and dust resistant phone also features a newly designed home button which is now customizable and has a new force feedback feature.
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