Fashion-focused app Heed lets you go behind the scenes at NYFW

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Get a VIP experience to New York Fashion Week with Heed
Launching today, the app allows it's users access to invitation-only events

By Pandora Amoratis For Dailymail.com

Published: 11:49 EST, 8 September 2016 | Updated: 08:07 EST, 9 September 2016

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Did your ticket to fashion week get lost in the mail?

No problem! You no longer need one. Get a VIP experience with Heed, the official partner to New York Fashion Week.

Launching today, 'The app can help people gain access to events that were previously reserved for insiders,' says Heed's Co-Founder, Mati Kochavi.

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Your Fashion Week ticket: Heed, the official partner of NYFW, offers it's users access to the most important fashion content and more

A joint venture between WME | IMG and AGT International, Heed offers fashion fanatics a way to experience the runway, wherever they are.

Utilizing technology to give it's consumers access to an event previously reserved for the few invited, the app is a modern day approach to fashion week. With a large part of it being user participation.

Start the day with a selfie and let HEED analyze what kind of mood you’re in using facial recognition technology. Based on the results, the app then recommends what content you'd most enjoy (i.e. styling tips, playlists, articles, videos and more).

Say cheese: Start the day with a selfie and let HEED analyze what kind of mood you’re in using facial recognition technology. Based on your mood, the app then recommends what content you'd most enjoy (i.e. styling tips, playlists, articles, videos and more)

Get directly connected with stylists and influencers attending the week's shows and events by asking them anything – live!

Whether you want to know what next season's must-have is, or who is their favorite shoe designer, chat in-app during scheduled Q&As.

Not available at that time? Just watch the broadcast at your own convenience.

Have a chat: Get directly connected with stylists and influencers attending the week's shows and events by asking them anything – live

Win it! With themed contests, users can show their personal take on the latest fashion trends for a chance to win the best accessories and beauty products selected by top industry experts.

Buy it! Snag clothes straight from the runways of Jonathan Simkhai and Hood By Air.

Plus, the app allows exclusive access to items from HEED's online retail partner, Spring, model-off-duty beauty kits curated by VIOLET GREY and limited edition HEED Fashion hoodies designed by Heron Preston.

Shop 'til you drop: Snag clothes straight from the runways of Jonathan Simkhai and Hood By Air, and shop exclusive items from HEED's online retail partner, Spring

It's not just a shopping app. Get inspiration from fashion and style experts and watch mini-documentaries that take you behind the scenes with them.

Want to know what and who is trending? Through social media analysis technology, HEED will identify the outfit of the day, moment of the day and most influential person on Social media.

And it doesn't stop with New York Fashion Week. The app will release a new version on a regular basis, and will continue offering users fashion content daily.