Nike goes 'Back to the Future' with limited edition Marty McFly sneakers to benefit the Michael J. Fox Foundation for Parkinson's Research
- The Nike Mag shoe was first immortalized in the 1989 blockbuster sequel Back to the Future Part II
- The shoe was worn by Michael J. Fox's character, Marty McFly
- Almost 30 years later, Nike is issuing a limited edition sneaker for 89 winners of a lottery that costs $10 per entry
- Proceeds will benefit the Michael J. Fox Foundation for Parkinson's Research
Shoe giant Nike is going back to the future – and for a good cause.
The Oregon-based sneaker company will issue a limited-edition Nike Mag shoe that was immortalized in the 1989 blockbuster sequel Back to the Future Part II.
The shoe was worn by the movie’s protagonist, Marty McFly, played by Michael J. Fox.
Nike announced that it will issue 89 pairs of the shoe – a gray, futuristic pair of high-tops with a shiny, light-blue sole and three colorful stripes on the heel.
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Similar to Marty McFly's pair, the Nike Mag shoes feature a system that automatically tightens and loosens on its own depending on the wearer's feet
Similar to Marty McFly's pair, the shoes feature a system that automatically tightens and loosens on its own depending on the wearer's feet.
Those in the United States and Canada who are interested in purchasing a pair can do so by entering a lottery for $10 per entry.
All of the proceeds from the lottery, which will run from October 4 until October 11, will benefit the Michael J. Fox Foundation.
There is no limit on the number of entries prospective buyers can purchase.
Michael J. Fox (left) gained worldwide fame for his portrayal of Marty McFly (right) in the hit Back to the Future trilogy. In 2000, he announced that he was diagnosed with Parkinson's disease
The Michael J. Fox Foundation For Parkinson’s Research is a non-profit dedicated to raising money for development of a cure for the disease.
It was launched in 2000, just months after Fox announced that he was stepping away from the hit sitcom Spin City in order to deal with the effects of young-onset Parkinson's disease, which he was diagnosed nine years earlier.
‘Today the largest nonprofit funder of Parkinson's drug development in the world, the foundation has galvanized the search for a cure for Parkinson's disease, and Michael is widely admired for his tireless work as a patient advocate,’ according to the foundation website.
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