Can YOU see the hidden message in these pictures? How a glamorous fake Instagram account managed to trick 50,000 people

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When a good-looking French woman - supposedly a 25-year-old model from Paris - appeared on Instagram in August, she speedily racked up more than 50,000 followers.

Thanks to an assortment of fun-loving snaps of Louise Delage in typically Instagrammed scenarios - including the beach, shopping, and hanging out with friends in the city - people were quick to like and comment on the pretty model's photos.

For many users, she seemed to have one of those impossibly perfect, sun-drenched Instagram lives.

Little did they realise that Louise Delage wasn't a real person. 

Look a little closer at her snaps and ask yourself: What does every single one have in common?

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Glamorous: A new Instagram profile appeared on the site in August - it depicted the glossy, sun-drenched life of a Parisian model (pictured)

Growing: Very speedily, the 25-year-old Louise Delage amassed 50,000 followers (pictured), who adored her glamorous, lifestyle shots

Norm: Ms Delage shared snaps from typically Instagrammed scenarios - including at-home lifestyle shots (pictured), when shopping or on the beach with friends 

Whether it's a glass of Sauvignon Blanc in her hand, a cocktail by her side or even a sly bottle poking out from her handbag, Ms Delage's photos always come complete with an alcoholic drink.

And while the 25-year-old is indeed a model from Paris, Ms Delage was in fact hired by the Parisian ad agency, BETC, to send a clever message about alcohol addiction to young people.

As part of the company and Addict Aide's Like My Addiction campaign, she aimed to raise awareness of drinking among young people, and draw attention to the fact that alcoholism can be so easily missed.

Trick: Little did people know that the pretty model wasn't in fact a real person - and many people didn't notice what was going on with her photos

Common theme: Whether it was a glass of Sauvignon Blanc in her hand, or a sly bottle poking out from her handbag (pictured), Ms Delage's photos always featured alcoholic drinks

Construct: The model was hired by the Parisian ad agency, BETC, to send a clever message about alcohol addiction to young people 

Campaign: The agency decided to create the profile in order to raise awareness

By the time BETC released a YouTube video revealing who the model really was last week, it became clear how she had managed to trick so many people.

Thanks to the model's clever 'lifestyle porn'-style shots and commonly-used food and nature Instagram hashtags, most people had simply assumed she was merely another fashion blogger-type, new and 'hot' on the social media platform.

But as the video announced: 'It's easy to miss the addiction of someone close.'

The big reveal: By the time BETC released a YouTube video revealing who the model really was last week, it became clear how she had managed to trick so many people

Sobering: As the video announced: 'It's easy to miss the addiction of someone close' - people don't always spot it

Not true: The BETC president and creative director, Stéphane Xiberras Paris made a valid point about how people's lives aren't always how they look online

Viral: Since a clip announcing Ms Delage's real identity was released on September 30, it has garnered more than 350,000 hits 

Since the clip and identity of Louise Delage was released on September 30, it has already garnered more than 350,000 hits.

The BETC president and creative director, Stéphane Xiberras Paris, told AdWeek that while a 'few people sensed the trap - a journalist among others - in the end, the majority just saw a pretty young girl of her time and not at all a kind of lonely girl, who is actually not at all that happy and with a serious alcohol problem'.

'Sometimes it seems like in this era, the more people stage their ideal life on social media, the more that serves to hide a not-so-ideal reality,' Mr Paris continued.

The campaign has been praised for the clever way in which it highlighted a rather sobering message.