'Celebrate the differences that make us who we are': Lingerie brand casts 'real' women of all ages, races, shapes and sizes to model its lacy designs in a stunning, un-edited campaign

  • Lonely Lingerie enlisted photographer June Canedo to shoot its Autumn/Winter 2016 campaign, which was styled by Zara Mirkin
  • The photo series,'Nine of a Kind', features photographer Petra Collins's ballerina sister Anna and plus-size model Paloma Elsesser
  • Helene Morris, Lonely’s designer and founder, said the campaign 'serves to celebrate individuality'  

By Erica Tempesta For Dailymail.com

Published: 16:38 EST, 5 October 2016 | Updated: 17:46 EST, 5 October 2016

A New Zealand-based lingerie brand has launched a stunning new campaign featuring nine women of all different ages, races, shapes, and sizes modeling their lacy designs. 

Lonely Lingerie enlisted photographer June Canedo to shoot its Autumn/Winter 2016 campaign, which was styled by Zara Mirkin.

The photo series, which has been named 'Nine of a Kind', features photographer Petra Collins's ballerina sister Anna and plus-size model Paloma Elsesser, among others. 

Simply stunning: Lonely, a New Zealand-based lingerie brand, has released a new campaign starring nine real women, including designer Georgia Pratt

Simply stunning: Lonely, a New Zealand-based lingerie brand, has released a new campaign starring nine real women, including designer Georgia Pratt

Family affair: June Canedo shot the brand's Autumn/Winter 2016 campaign, which also features her mother, Rogeria

Family affair: June Canedo shot the brand's Autumn/Winter 2016 campaign, which also features her mother, Rogeria

In addition to the campaign's focus on diversity, none of the images have been retouched or altered in any way. 

'Our campaign serves to celebrate individuality,' said Helene Morris, Lonely’s designer and founder. 

'Through intimate portraits of nine inspiring women, we celebrate our differences, our different ages, our different bodies, our different stories [and] the differences that make us who we are.' 

The campaign, which is mean to inspire women from all walks of life, also stars Art Hoe Collective founder Gabrielle Richardson, transgender model Aurel Haize Odogbo, New York-based stylist Marcela Jacobina, writer and Slutever founder Karley Scortino, artist Ajani Lucid, designer Georgia Pratt, and June's mother, Rogeria. 

Ethereal: Plus-size model Paloma Elsesser donned one of Lonely's white lingerie sets for her beachside shoot

Ethereal: Plus-size model Paloma Elsesser donned one of Lonely's white lingerie sets for her beachside shoot

Natural models: Photographer Petra Collins's sister Anna posed with her hand on her head, while writer Karley Scortino was curled up on a chair
Natural models: Photographer Petra Collins's sister Anna posed with her hand on her head, while writer Karley Scortino was curled up on a chair

Natural models: Photographer Petra Collins's sister Anna (left) posed with her hand on her head, while writer Karley Scortino (right) was curled up on a chair 

Unique: 'Our campaign serves to celebrate individuality,' said Helene Morris, Lonely’s founder. Art Hoe Collective founder Gabrielle Richardson is pictured posing on a wooden chair

Unique: 'Our campaign serves to celebrate individuality,' said Helene Morris, Lonely’s founder. Art Hoe Collective founder Gabrielle Richardson is pictured posing on a wooden chair

In one of the images, Anna confidently poses with her hand on her head while standing on the beach. 

Another photograph sees Rogeria donning one of the label's delicate lace bras while standing in a bare room with a hardwood floor topped with throw rugs.

'With Zara, June and these nine women, we hope to inspire a community of like-minded individuals – independent women who can collectively say they are proud to be themselves,' Helen said of the campaign. 

Each of the nine women look beautiful in the various lingerie pieces they were chosen to model.

Perfect fit: Artist Ajani Lucid (pictured) and transgender model Aurel Haize look stunning in black lace
Perfect fit: Artist Ajani Lucid and transgender model Aurel Haize (pictured) look stunning in black lace

Perfect fit: Artist Ajani Lucid (left) and transgender model Aurel Haize (right) look stunning in black lace 

Au naturel: Photos from the 'Nine of a Kind' campaign are completely unretouched. New York-based stylist Marcela Jacobina is pictured wearing floral separates 

Au naturel: Photos from the 'Nine of a Kind' campaign are completely unretouched. New York-based stylist Marcela Jacobina is pictured wearing floral separates 

While is Georgia wearing a a black lace bra and high-waisted briefs, Marcela is sporting a more casual floral bralette paired with matching underwear.

The campaign aims to encourage women to embrace who they are and celebrate their differences.  

The models featured in the photo series are so diverse that many women will presumably able to identify with at least one of them. 

Zara, a New York-based stylist who was born in New Zealand, believes that all women are equal and should be celebrated.  

'I just want women to accept who they are and appreciate what they bring to this world and very importantly be proud of what they look like — any size or skin color,' she said.

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