Feeling yourself? Kanye West breaks cardinal musician rule by wearing his own merchandise as he flies into LA following yet another footwear launch

Well, you could never accuse him of being humble.

While bands know to avoid wearing their own T-shirts at all costs, seems the same music fashion rules do not apply to Kanye West

The 38-year-old star was spotted rocking his own merchandise as he landed in Los Angeles, California, on Saturday.

Touchdown: Kanye West flew into LAX in Los Angeles, California, on Saturday afternoon

Touchdown: Kanye West flew into LAX in Los Angeles, California, on Saturday afternoon

Jump into style with Kanye's sneakers

Kanye West flied out to Los Angeles rocking some comfy and casual gear.

One thing that didn't surprise us was the hoodie he was donning that displayed his song titles...#HumbleLikeKanye

Aside from his hoodie catching out attention...another item of clothing that we zoned in on was his sneakers.

These classic all white adidas Energy Boost are crisp and effortless. These sneakers are perfect for dressed down off duty styling and obviously, for hitting the gym. The rise in athleisure has brought out some of the greats-- like Gigi Hadid, Kendall Jenner and Khloe Kardashian.

Sadly, the exact sneaks that Kanye is rockin' are sold out but you can get a similar pair by clicking right!

But if these don't tickle your fancy, simply check out the edit below which include our favorite white trainers from around the web.

* PRICES MAY NOT BE AS ADVERTISED

While the rapper is no stranger to self-promotion when it comes to wearing his fashion and shoe lines, this time he was rocking a sweater sold to fans at his most recent concert.

The star walked out from LAX in a black hoodie from his two Hollywood Bowl performances in September when he played his album 808s & Heartbeats in its in entirety.

While he may have committed a music fashion no no, Kanye did not seem too concerned about being a fashion faux pas.

See more of the latest news, pictures and video updates on Kanye West 

Cardinal rule: The 38-year-old star was spotted rocking his own merchandise, something most musicians would avoid at all costs

Cardinal rule: The 38-year-old star was spotted rocking his own merchandise, something most musicians would avoid at all costs

Self-promotion style: The star walked out from LAX in a black hoodie from his two Hollywood Bowl performances in September when he played his album 808s & Heartbeats in its in entirety

Self-promotion style: The star walked out from LAX in a black hoodie from his two Hollywood Bowl performances in September when he played his album 808s & Heartbeats in its in entirety

The husband of Kim Kardashian wore the tour jumper with a pair of black pants and some white sneakers from his employer Adidas.

While he avoided smiling, no doubt the star was feeling pretty chuffed with himself after the latest colour way in his Yeezy Boost 350 sneakers sold out within seconds on Saturday.

While successful, the latest release of the colour called Moonrock, left many fans upset as this time smaller high fashion boutiques were tasked with selling the product and their websites crashed as sneaker heads tried to get their hands on the coveted shoe.

Keeping it casual: The 38-year-old wore the tour jumper with a pair of black pants and some white sneakers from Adidas

Keeping it casual: The 38-year-old wore the tour jumper with a pair of black pants and some white sneakers from Adidas

With these sites crashing yet still selling the stock out, many would-be customers cried foul accusing retailers of doing backdoor deals with friends and those willing to pay a premium.

At least one store marked up the Yeezy Boosts from $US200 to $350 to try to capitalize on the shoe's popularity.

Some of those who did get their hands on the sneakers were already trying to re-sell the shoes for over $1200.

Controversial crop: Just hours earlier, the latest colour way in his Yeezy Boost 350 sneakers sold out within seconds but angered fans after websites selling the shoes crashed but still manged to sell out 

Controversial crop: Just hours earlier, the latest colour way in his Yeezy Boost 350 sneakers sold out within seconds but angered fans after websites selling the shoes crashed but still manged to sell out 

But Kanye was not the only one feeling himself on Saturday.

Wife Kim was also pretty chuffed on herself, posting a throwback picture on Instagram of herself patting a camel in a glamorous dress.

The star captioned the snap: 'Found this pic of me and Cami in Dubai last year.'

Her biggest fan: Wife Kim was also pretty chuffed on herself, posting a throwback picture on Instagram of herself patting a camel in a glamorous dress

Her biggest fan: Wife Kim was also pretty chuffed on herself, posting a throwback picture on Instagram of herself patting a camel in a glamorous dress

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