Fashion retailer House of Fraser hails rise in sales as online orders climb by a third

By City & Finance Reporter for the Daily Mail

Published: 18:25 EST, 10 December 2014 | Updated: 18:25 EST, 10 December 2014

House of Fraser has welcomed a rise in sales after online orders climbed by a third.

The fashion-focused department store chain said it experienced a 5.5 per cent increase in sales in the third quarter of the year.

It said its strongest performing stores were in Edinburgh, Glasgow and London.

Thanks a Lott: Pixie Lott – eliminated from Strictly Come Dancing at the weekend – was pictured at one of House of Fraser's largest stores at Bluewater in Kent after meeting fans in her new role as the face of Magnitone Lucid facial cleansing brush.

Thanks a Lott: Pixie Lott – eliminated from Strictly Come Dancing at the weekend – was pictured at one of House of Fraser's largest stores at Bluewater in Kent after meeting fans in her new role as the face of Magnitone Lucid facial cleansing brush.

One of its largest stores is in Kent’s Bluewater Shopping Centre, where yesterday pop star Pixie Lott – eliminated from Strictly Come Dancing at the weekend – was pictured after meeting fans in her new role as the face of Magnitone Lucid facial cleansing brush.

The retailer’s House Brand sales rose 11.8 per cent and it launched a tie-up with Caffe Nero in Cambridge with a House of Fraser collection point installed in the upstairs of the café.

Customers can also order clothes from tablet computers available on site. If successful, the venture will be rolled out across the country.

Chief executive John King said: ‘We are very pleased with our performance year to date. We remain confident of delivering further growth for the year and thereafter.’