Coming soon to a supermarket near you, the 'no peel' carrot
It has always been one of the least pleasurable of kitchen chores, but the task of peeling carrots can now be consigned to history.
In an effort to keep the vegetable a staple of the British diet, a range of ‘No need to peel’ carrots has appeared on supermarket shelves.
According to Sainsbury’s, their rough skins have been scrubbed clean of harmful pesticides before being bagged and sold.
The chain claims the carrots then need only a quick wash and chop rather than hours of tricky peeling – leaving fingers free of inevitable nicks and cuts.
Appealing: The new no-peel carrots
In recent months a kilo bag has been selling in Sainsbury’s outlets for 85p – 14p less than 75g of organic carrots.
The producers say the British-grown carrots are not only more vibrantly orange in colour, but have softer skins due to high-powered ‘polishing’.
Sainsbury’s is the only supermarket
to use the Wyma Vege-Polisher which lightens skin and removes any residue . Last year the supermarket started
selling a 59p ‘easy peel’ orange that could be ready to eat in just 35 seconds.
According to Sainsbury’s, the ideas sprang from the Government ‘five a day’ recommendation.
A spokesman said: ‘Sainsbury’s no need to peel carrots offer customers an easy and convenient way to have their five a day. They also help people to save time, something that is great news for home cooks.’
Experts say there is actually no need to peel normal carrots.
Catriona Mowbray, of The British
Carrot Growers’ Association, said: ‘A lot of the goodness and flavour of a carrot
is in the skin. Just give them a quick scrub and then they are ready to eat. It saves time, too, and there’s no waste.
‘We think it is a very positive thing for Sainsbury’s to be communicating this message.
‘Carrots are one of the healthiest foods you can eat so anything that promotes their purchase is a good thing.’
Also on sale is a type of ‘see-through’ cucumber with a skin so thin it does not have to be peeled.
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