Don't dent the bonnet: 'Sexy' sumos pose up in hilarious new advert for car manufacturer

By Daily Mail Reporter
Updated: 08:08 EST, 19 February 2011

Perhaps after a betting scam in their sport, they were looking for a quick way to make a bit of money.

But these 'sexy' sumo wrestlers are the latest attempt by Japanese car maker Subaru to get one over its rvials.

In a far from subtle dig at Lexus and Nissan, the car manufacturer's Canadian arm are advertising its new Forester model using the wrestlers in a series of seductive poses.

Sexy comes standard: The sumo wrestlers lie across the bonnets of the Subaru Forrester model in the company's latest advert

Sexy comes standard: The sumo wrestlers lie across the bonnets of the Subaru Forrester model in the company's latest advert

It is seen as an attack on their competitors, who both released new adverts this week containing bikini wearing models to coincide with the release of American magazine Sports Illustrated's swimsuit edition.

The one minute advert, with a soundtrack by musician Peaches, begins with a garage door opening to reveal a wrestler standing with a foot against the Subaru.

It then takes the viewer through a series of situations, including two wrestlers eating ice cream, at the car wash, nibbling on strawberries and interrupting a kissing couple.

Feeling fruity: One of the wrestlers lies across the car's bonnet as he tucks into a strawberry fed to him by the owner

Feeling fruity: One of the wrestlers lies across the car's bonnet as he tucks into a strawberry fed to him by the owner

Tasty treat: The sumo wrestlers enjoy an ice cream, and in other scenes interrupt a kissing couple and at the car wash

Tasty treat: The sumo wrestlers enjoy an ice cream, and in other scenes interrupt a kissing couple and at the car wash

It then pans to a showroom, with a series of wrestlers lying across the cars, before the tagline says: 'Sexy comes standard'.

It is not the first time the 'sexy' sumos have appeared but the new advert has been met with praise by industry observers.

Website Motor Authority said: 'Unlike the bikini-wearing models in other ads, you're not left wondering where the car is.

'If anything, your eyes seek out the Forester, if only for aesthetic relief.'

Comments (8)

Share what you think

The comments below have been moderated in advance.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

We are no longer accepting comments on this article.

Who is this week's top commenter? Find out now