As big as the Beatles? JLS mimic Paul McCartney and co. as they pose on mock Abbey Road to launch new M&M's store

By Nadia Mendoza
Updated: 09:57 EST, 8 July 2011


They may not be as big as the Beatles just yet, but that hasn't stopped JLS mimicking the fabulous foursome's infamous walk across Abbey Road.

The X Factor runners-up posed on a mock zebra crossing as they promoted the first M&M's European store to open in London last night.

Aston, Marvin, Oritsé and JB all dressed in the colours they adopted during their time on the reality show and stood next to a giant chocolate character of the same shade.

Abbey days: JLS imitate the famous Beatles walk at Abbey Road while promoting the first M&Ms world store in London

JLS imitate the famous Beatles walk at Abbey Road while promoting the first M&Ms; world store in London

Iconic: John Lennon, Paul McCartney, George Harrison and Ringo Starr made the zebra crossing in St. John's Wood famous by posing for the front cover of their Abbey Road album

Iconic: John Lennon, Paul McCartney, George Harrison and Ringo Starr made the zebra crossing in St. John's Wood famous by posing for the front cover of their Abbey Road album

The Leicester Square shop even had a black and white striped beacon, with a fake road sign saying, 'M&M's Road'.

Oritsé was so bowled over by the shop, he seems to have forgotten about their busy touring schedule and promised to visit the story 'every day'.

He said: 'It's an amazing thing. The biggest ones are in Las Vegas and New York and now we have the first one in Europe.

'We will be here every single day, I'm telling you.'

Reality stars: X Factor friends Alexandra Burke and Oritse Williams pose in Leicester Square

X Factor friends Alexandra Burke and Oritse Williams pose in Leicester Square

Reality star comrade Alexandra Burke, who went on to win the ITV1 series in 2008, was equally gushing about the new branch.

She said: 'Every time I'm in New York I always go into the M&M's store in Times Square. I absolutely love it.

'I've been saying for two years there should be an M&M's store here.

'If I had to pick one (a favourite), it'd be the blue peanut M&M, just like Aston.'

Mayor Boris Johnson was on hand to cut the ribbon, praising the chain for offering 180 new jobs.

Greeting fans: Oritsé and Marvin sign autographs for their devotees

Greeting fans: Oritsé and Marvin sign autographs for their devotees

Smile: Oritsé poses with his admirers by taking photos with fan's cameras

Smile: Oritsé poses with his admirers by taking photos with fan's cameras

 

Comments (20)

Share what you think

 View all

The comments below have not been moderated.

 View all

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

We are no longer accepting comments on this article.

Who is this week's top commenter? Find out now